Flip Flop Shops Launches First Exclusive with O'NEILL

North America's leading flip flop retailer partners with O'NEILL for first ever exclusive flip flop and system-wide July promotion

July 05, 2011 // Franchising.com // ATLANTA – Flip Flop Shops has teamed up with O'NEILL, one of the most prominent players in the surf industry, to kick start the summer with its very own version of the "Phluff Daddy" flip flop and a killer promotion.

The original Phluff Daddy, created by O'NEILL, combines a brushed super sponge EVA footbed, contrast EVA stripes, and wave custom molded outsole with a molded brushed EVA anatomically fitted strap. O'NEILL has made an exclusive color-wave that reflects the brand's color scheme of black, blue and orange. The Flip Flop Shops Phluff Daddy version will be available starting this July exclusively at Flip Flop Shops locations. As an extra bonus, customers purchasing $30 or more of O'NEILL products will receive a free O'NEILL branded tee.

"We're super stoked to start summer with not only an awesome promotion, but also our very own version of O'NEILL's iconic Phluff Daddy flip flop," said Brian Curin, the President (Size 10) of Flip Flop Shops. "Our entire team, our shop owners and our Facebook Fans helped choose the sick design for the Flip Flop Shops Phluff Daddy, and we're sure consumers will enjoy it! Phluff Daddy's are essential to any guy's wardrobe – they're a total must have for summer."

As part of the promotion, each Flip Flop Shops location will receive a promotional facelift, complete with O'NEILL graphics. In addition, Flip Flop Shops' unique and innovative "flip flop trees" will be exclusively dedicated to the O'NEILL product line. Flip Flop Shops' staff will create further awareness for the promotion by wearing O'NEILL branded tees and flip flops.

"In just three years, Flip Flop Shops has grown to become a key player in the flip flop and sandal industry, with no signs of slowing down," said Snowy Lonsway, the National Sales Manager (Size 10) of O'NEILL, adding that the brand has created the ultimate one-stop shop for anyone's flip flop needs. "We look forward to our ongoing partnership with the brand and are proud to produce its first ever special make-up flip flop."

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, Flojos, havaianas, OluKai, Cobian and O'NEILL, among others. Its mission: to provide the opportunity for anyone, in any climate, to "Live…Work…Play With Their Toes Exposed®" while wearing the freedom of flip flops on their feet.

"As an avid Phluff Daddy fan, I'm confident that consumers are going to love the Flip Flop Shops version of the ultra comfy flip flop," said Alan Woods, the COO (Size 11) of Flip Flop Shops, adding that the Phluff Daddy was one of the original flip flop styles O'NEILL introduced in 2004. "Big thanks to O'NEILL for making this happen."

Today, Flip Flop Shops has more than 40 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 60-plus shops in development.

For further information on Flip Flop Shops or to find the nearest shop, visit www.FlipFlopShops.com.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, havaianas, OluKai, Cobian, and O'NEILL. The recipient of the International Council of Shopping Centers' prestigious "Hot Retailer Award," Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of the world's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill and Nike. With more than 40 shops currently operating and 60-plus in development, the company plans to open 236 shops by 2013. For more franchise opportunity information, visit www.flipflopshops.com.

About O'NEILL

O'NEILL, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O'NEILL took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.

While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O'NEILL's core values - innovation in style and technology - have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. From the first ever neoprene wetsuit and surf leash, to the world's first stitchless boardshorts and range of groundbreaking wearable electronics, O'NEILL's progressive spirit will always drive the company forward. O'NEILL first started making sandals in 2004 with the release of the Captain Jack, Koosh, and the Phluff Daddy. O'NEILL footwear is a prominent player in the footwear arena for both men and women all over the world. For more information, please visit www.oneill.com.

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