Toronto, Canada, July 10, 2011 --(PR.com)-- Social media has changed the way consumers interact with one another and how companies conduct business. WSI, the world's #1 Internet franchise, conducted a webinar this week highlighting the latest social media trends and how companies can use tools like Facebook, Twitter, LinkedIn, YouTube and blogs to enhance their sales process and ultimately increase their bottom line. Entitled "Integrate Social Media Into Your Sales Process: 6 Steps to Fill Up Your Sales Funnel" the webinar was hosted by David Duncan, WSI franchisee and Internet Marketing Consultant based in Surrey, UK.
"With the emergence of Web 2.0, the typical sales process has changed and will continue to do so," says David Duncan, WSI Consultant and webinar presenter. "Nowadays, whether your business is B2B or B2C, your prospects are checking you out online, either before they contact you or after you have contacted them. Social media advertising can be a great asset in the business world for lead generation, brand recognition and real-time market research. It's important that you create a credible strategy and follow through with it. During my webinar, I discussed 6 steps that companies can follow to leverage social media to enhance their sales system."
David Duncan has been a WSI franchisee and Internet marketing consultant since 2004. He is also the WSI Area Representative for South East UK and a member of the company's Education Committee. Over the past 8 years, he has worked with more than 200 small and medium sized companies to improve their digital marketing results. David can be reached at: www.linkedin.com/in/davidduncan.
Some of the topics that were discussed at the webinar include: how companies can create their social voice; how to decide which social media technologies to use; blogging best practices; using channels like LinkedIn, SlideShare, YouTube, Facebook and Twitter; how to maximize the potential of online press releases; and how to measure your success and adjust your strategy. A complimentary whitepaper on the topic is available for download at: http://getwsipowered.com/.
"Regardless of size or industry, every business should take notice of the changes that are happening on the Internet," says Ron McArthur, President of WSI. "People are coming online to learn about companies and their products and services before doing business with them. They're reading reviews and comments on review sites, social networks and discussion forums. A company's online reputation is critical to monitor and manage in this day and age where information can spread on the Internet at the speed of light. WSI specializes in working with businesses of all sizes and sectors to review their existing marketing efforts and develop a customized digital marketing strategy to help them increase their sales."
Launched in 2009, WSI's monthly expert webinars series is a method to educate business owners and marketing professionals worldwide on various digital marketing topics through an online learning environment. The webinars are delivered by Internet and social media marketing experts from within the WSI Internet franchise network, and each month a free whitepaper is made available. To learn more, please visit: http://getwsipowered.com/.
WSI is the world's leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.