CEO of Pearson USA School business, Peter Cohen, Joins Primrose Schools Board of Directors

July 12, 2011 // // ATLANTA – Primrose Schools, the nation's leader in high quality educational child care, announced today that it has recruited Peter Cohen, the CEO of Pearson's U.S. School business and a highly respected and successful business leader in the field of education, to serve on the company's Board of Directors.

"This is a tremendous achievement and special moment for Primrose," said Jo Kirchner, CEO of Primrose Schools. "Peter's expertise, global leadership in education and technology will be a great resource to Primrose as we continue to support high quality student achievement for America's children."

For the last three years, Cohen has overseen Pearson's US pre-K through high school instructional print and digital programs, and educator effectiveness services. Primrose Schools currently uses Pearson's Big Math for Little Kids curriculum in the company's 220+ schools across the nation.

Cohen will help Primrose Schools further enhance the high quality early childhood education that it delivers nationwide by leveraging his knowledge of effective instructional solutions and 30 years of multi unit franchise leadership.

"I am pleased to join Jo on the board of Primrose, a company I have known and respected for many years dating back to my days running Sylvan Learning. Primrose combines a strong education philosophy with a culture of strong support for its franchisees, and I remain committed to both of these passions," said Peter Cohen.

About Primrose Schools

Founded in 1982, Primrose Schools is the nation's leader in providing consistent, accredited early childhood education and child care services in more than 220 schools in 17 states. The foundation of Primrose Schools is based on a dedicated and passionate group of early childhood professionals providing high quality education with a balance of learning, character development and play.

Primrose School's Balanced Learning® Curriculum blends teacher-directed and child-initiated activities and is consistently delivered in all Primrose Schools nationwide. This exclusive curriculum is standards-based and enables teachers to help children build a foundation of knowledge and skills that will enable them to move successfully from one level of development to the next. Primrose is the first preschool organization in the country to achieve the gold standard in educational accreditation from AdvancED and to require all of its schools to become SACS CASI or NCA CASI accredited. For more information, visit



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