Ben & Jerry's Gives Away Peace, Love & Ice Cream on the Streets of Boston
Social Media Provides Beantown Hopefuls a Chance to Determine Where Summer Stops Occur
BOSTON--(BUSINESS WIRE)--Commonwealth, come armed with a Patriot's appetite. Sure Ben & Jerry's, the progressive ice cream company that has built its notoriety on super premium quality ice cream containing big swirls and chunks, with a solid foundation of activism at its core, is bringing free scoops of Ben & Jerry's to Boston. And what's more Boston than taking it to the streets…(and perhaps getting stuck in the traffic circles)?
Ben & Jerry's Scoop Truck will tour Boston from August 1st through August 28th attending community events and visiting non-profits. While giving away ice cream is nothing new for the irreverent ice cream maker, what is unique is that the good people of Boston can help direct where the truck will go simply by plugging into the tour via Twitter and Facebook. All throughout August there's a chance for Tweeters to become ice cream eaters and determine the route the truck takes.
"The Truck is visiting some really cool non-profit organizations, including The DREAM Program, and working with some great local businesses, such as @BostonTweet," said local Boston Ben & Jerry's ringleader, Jason Sweeney. "But there are still a lot of Truck destinations that are to-be-determined! Suggestions on where the Truck goes can be made by Tweeting @BenJerrysTruck." So, where do you want it to go? Back Bay? South Boston? The Commons? Tweet and decide!
The truck features some of this year's newest flavors and products, as well as a few tried and true classic flavors. The line-up includes: Late Night Snack inspired by Late Night with Jimmy Fallon – Vanilla bean ice cream, a salty caramel swirl & fudge covered potato chip clusters. Chocolate Chip Cookie Dough – Vanilla ice cream with gobs of chocolate chip cookie dough, a flavor that celebrated its 20th birthday earlier this year and continues to be a favorite across the globe. Stephen Colbert's AmeriCone Dream - Vanilla ice cream with fudge covered waffle cone pieces & a caramel swirl. A long time pint favorite being served off the truck in minicups for the first time this year! The final flavor in the summer line up is Bonnaroo Buzz - Light coffee & malt ice creams with whiskey caramel swirls & English toffee pieces. This flavor, inspired by the Bonnaroo Music and Arts Festival, is back by popular demand in Scoop Shops and now available in pints, too! All the flavors on the truck contain Fair Trade Certified ® ingredients such as vanilla, cocoa and coffee.
So get online. Follow the truck @BenJerrysTruck on Twitter and check out Facebook.com/benjerry. Tweet the truck to see what you can do to bring the truck, loaded with free ice cream and good vibes, to your worthwhile community event.
About Ben & Jerry's
Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry's Foundation in 2010 totaled over $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's Scoop Shop locations and fabulous flavors, visit www.benjerry.com.
* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.