The Original SoupMan Introduces New Line of "Skinny Soups(TM)"

Company Offers Delicious Alternative to Weight Loss Industry's Approach of Overpriced Programs and Pills

NEW YORK--(BUSINESS WIRE)--Soupman, Inc. (OTCBB: SOUP) announced today that The Original SoupMan, America's most loved and fastest growing soup brand, is taking on the weight loss industry, innovating a new line of "Skinny Soups™," each containing less than 150 calories per eight ounce serving without sacrificing any of the rich flavors and abundant ingredients that are the hallmark of the brand.

With Americans spending more than $40 billion on weight loss programs and pills, the obvious solution is often overlooked: eat tasty and satisfying foods with low calorie counts. The Original SoupMan's Skinny Soups provide a healthy, nutritional meal in varieties including Butternut Squash, Corn Chowder, Chicken Vegetable, Garden Vegetable, Italian Wedding, Lentil, Minestrone and Tomato Basil.

"Since our founding, The Original SoupMan has always offered delicious, nutritionally balanced meals," said Arnold Casale, the Company's CEO, "With studies indicating one in five children in the United States is obese, we are pleased to see that even fast food chains like McDonald's are coming around and cutting the fat and calorie content of some of their offerings."

Recognizing that The Original SoupMan's great-tasting, healthy and affordable products deliver the meals that kids need and love, the New York City school system will be introducing SoupMan's Mexicali Bean on the lunch menu this fall. This product is low sodium and contains no cholesterol, no saturated fat and no trans fats. The Company intends to introduce this and other healthy meals to schools across the country.

Skinny Soups are available at all Original SoupMan locations and some varieties are available at groceries nationwide. For more information, please visit www.originalsoupman.com.

About The Original SoupMan:

Al Yeganeh opened his famous soup shop in 1984 at 55th Street & 8th Avenue in Manhattan. It soon became a worldwide destination, setting the standard for innovation and excellence in soups, and gaining global fame as the inspiration for Seinfeld's soup episode.

With the launch of The Original SoupMan restaurants and his new retail packaged line of premium gourmet, "heat-n-serve" soups, Al and his team are giving everyone the opportunity to experience soup as it was meant to be – at home, or away. To assure the continuity of the brand's legendary quality, the SoupMan has assembled a group of experienced franchise owners and experts in the supermarket industry who love soup as much as he does, to make his soups a household product.

On February 1, 2011, SOUPMAN INC, commenced trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to the introduction of Mexicali Bean and other healthy meals to schools across the country.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the impact and success of the New York City schools lunch program once Mexicali Bean soup is introduced on its school lunch menu, the success of our sales efforts with other school systems throughout the country and other risk factors affecting our business as described in our filings with the SEC at www.sec.gov. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

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