Caribou Coffee Expands Under New Partnership With CROSSMARK

Minnesota-based coffee company continues to strengthen national presence through expanding list of grocery partners

MINNEAPOLIS, Aug 03, 2011 (BUSINESS WIRE) -- Caribou Coffee announced today its partnership with CROSSMARK, a leading sales and marketing services company in the consumer packaged goods (CPG) industry, to assist Caribou with the expansion of their packaged coffee business.

"Growing our CPG business remains a top priority, as we continue on our path to becoming a leading, multi-channel coffee company," said Mike Tattersfield, president and CEO of Caribou Coffee. "Partnering with CROSSMARK will help accelerate Caribou's growth within this channel of business, and expand the national reach of our brand."

Already the second largest specialty coffeehouse operator in the U.S., Caribou is rapidly expanding in grocery and mass merchandise retailers nationwide, including Safeway, SUPERVALU, Hy-Vee, Harris Teeter, Target and the recent addition of Publix in early 2011.

CROSSMARK has a national sales organization servicing over 800 direct buying retailers and 365,000 retail outlets throughout the U.S. "We are very much looking forward to working with Caribou in supporting the continued growth of their business," said Todd Mitchell, executive vice president at CROSSMARK.

"We are excited to leverage CROSSMARK's expertise in grocery, as we build on the success of our current multi-channel presence and grow our distribution footprint," said Hank Suerth, senior vice president of commercial business at Caribou Coffee.

About Caribou Coffee

Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of July 3, 2011, the Company had 554 coffeehouses, including 147 franchised locations, in 20 states, the District of Columbia and nine international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit www.cariboucoffee.com.

About CROSSMARK(R)

CROSSMARK is a leading sales and marketing services company in the consumer goods industry that provides growth solutions with exceptional service to manufacturers and retailers. For over 100 years, CROSSMARK has been helping some of the most powerful brands in the world reach and exceed their business objectives across a wide range of retail channels. Expertise encompasses the areas of headquarter sales, retail merchandising, retailer solutions, event marketing, in-store data collection, retail analytics, and business technology solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 30,000 associates worldwide with 40 offices throughout the U.S., Canada, Mexico, Australia and New Zealand. www.crossmark.com

SOURCE: Caribou Coffee

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