Chorizo Sales Tripled Since Launch of Pizza Patron's New Proprietary Product

Nation's No.1 Latin Pizza Brand Triples Sales of Chorizo in a Month

DALLAS, TX--(Marketwire - Aug 4, 2011) - Since the launch of its new chorizo on July 1, Pizza Patrón has tripled its chorizo sales, running out of the product in every distribution center.

Customers won't see any down time, but Pizza Patrón had to work quickly with its manufacturer to receive more chorizo at its distribution centers.

"Being our own proprietary recipe, this is not an off-the-shelf item that we could just reorder quickly. Our manufacturer really came through for us and our customers to make sure we didn't see any downtime," said Andrew Gamm, brand director for Pizza Patrón.

The chorizo, which combines authentic Mexican and Latin American tastes and is made with quality and flavor worthy of Toluca, Mexico's standards, was released after two intensive years in development.

"We are glad that our chorizo has been such a success," said Gamm. "We have worked hard to perfect this Toluca-based flavor profile, which our foreign born Hispanic customer knows and loves. We've definitely hit the mark -- the public is really responding to it."

About Pizza Patrón

Pizza Patrón, America's No.1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

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