WHITE PLAINS, N.Y., Aug 03, 2011 (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced its award-winning Starwood Preferred Guest (SPG) program is offering its members direct access to the US Open, which begins on August 29th at the USTA Billie Jean King National Tennis Center in Flushing, New York. Starting today, SPG members can bid Starpoints on a variety of once-in-a-lifetime experiences including premium luxury suite seating, a VIP reception with match tickets, a private tennis clinic with tennis pro James Blake, behind-the-scenes tours and access to Arthur Ashe Kid's Day presented by Hess.
"Through our US Open sponsorship, SPG is offering an incredible line-up of US Open experiences so members can connect with their passion for world-class tennis in the company of family and friends," said Chris Holdren, Senior Vice President of Starwood Preferred Guest. "By enjoying the US Open the SPG way, members can transform their Starpoints into memories they will treasure for a lifetime."
Westin Hotels, Starwood's wellness brand, is the official hotel sponsor for the 2011 US Open Tennis Championships. Westin is the only hotel brand to sponsor the US Open and US Open Live, where fans can watch live streaming of matches in progress on usopen.org. During the Championships fans can also take advantage of special packages available at The Westin New York at Times Square and The Westin Jersey City Newport.
To celebrate the start of the tournament, Starwood Preferred Guest is launching a Kickoff Sweepstakes. SPG members who register at SPG.com/USOpenSuiteSweeps will earn one chance to win a number of prizes for each night they stay at a Starwood property from August 2 through August 29. Ten grand prize winners will win a pair of tickets to the SPG Luxury Suite for the Women's Singles Semifinals on Friday, September 9.
SPG members can transform Starpoints into a variety of exclusive US Open experiences through the SPG Moments program. A limited number of luxury suite tickets are available for 35,000 Starpoints, and bidding starts at just 1,000 Starpoints for the chance to win a private tennis clinic with James Blake, a US Open broadcast booth and press room tour, behind-the-scenes Arthur Ashe Stadium tour and much more.
The groundbreaking SPG Moments program launched in 2007, and since then thousands of members have transformed their Starpoints into extraordinary lifestyle events. SPG members have gained insider access to red carpet movie premieres, live concerts by top artists, championship sporting events, private dinners with world-renowned chefs, and more.
Visit the Starwood Preferred Guest booth at the US Open, located at the South Gate, to enter to win a Free Resort Night at one of over 200 Starwood resorts around the world. Plus, tennis fans who are not yet a member of SPG can enroll complimentary and earn 250 bonus Starpoints. In addition, tennis fans arriving by subway can enjoy a SPG-sponsored pedicab ride to the entrance of the US Open.
The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) - STARWOOD.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
SOURCE: Starwood Hotels & Resorts Worldwide, Inc.