W Hotels Worldwide and Burn Energy Drink Launch Innovative DJ Lab to Support Rising Talent
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W Hotels Worldwide and Burn Energy Drink Launch Innovative DJ Lab to Support Rising Talent

Emerging International DJs to be Mentored by Top Industry Leaders Such as Cassius, Jason Bentley, Mode-F and W's Michaelangelo L'Acqua and Tour W Hotels Globally

August 04, 2011 // Franchising.com // Ibiza, Spain – W Hotels Worldwide, in collaboration with burn studios, an innovative music platform developed by burn, a globally leading energy drink from The Coca-Cola Company, today unveiled the W Hotels and burn studios DJ Lab, a unique approach to supporting rising music talent. The DJ Lab has been designed to bring together the most exciting new DJ talent from around the globe and provide them with tools, information and mentorship to enhance their skills and help them realize their full potential. W Hotels and burn studios, with support from SAE Institute and Avid pro audio equipment, created this original weeklong program, which will commence at W Barcelona and conclude at the burn studios Hacienda in Ibiza, Spain. The chosen participants will polish their skills during this DJ 'boot camp' in preparation for a global tour hosted by W Hotels in various locations around the world.

"The W Hotels and burn studios DJ Lab is a fantastic initiative for training and mentoring emerging DJs," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "With programs such as the W Hotels Designers of the Future Award and W's Fashion Next program, and now the DJ Lab, we are able to identify and support rising stars in design, fashion and music, providing them with a global platform to showcase what's new and next around the world."

W Hotels Global Music Director Michaelangelo L'Acqua along with burn studios asked six promising DJs to join them for the first-ever DJ Lab experience. Building upon the W Hotels mission of music discovery of 'what's new and next', the DJ Lab will enroll six rising talents who embrace and embody these ideals. Hailing from key international cities across the globe, the selected DJs are:

DJ Angus Wong of Hong Kong

Lincoln Madley of New York, also known as DJ Bouji

Miaou Mix, comprised of Noemi Sunshine Ferst and Judith Dju (Tête d'Affiche, Paris)

Stopmakingme of London, also known as Daniel Avery

Eiko of Tokyo

"W Hotels is getting ahead of the curve by selecting and mentoring these rising DJs," said Michaelangelo L'Acqua, "We are thrilled to be giving these cutting-edge artists a platform to perfect their craft at the burn studios Hacienda and later expose them to what is sure to be their future fan base through our upcoming DJ Lab Global Tour at the most iconic W destinations around the world."

The up-and-coming DJs will convene this week in Ibiza for a DJ 'boot camp', where they will be mentored by the Master Tutors, including Arthur Baker, Jason Bentley and Michaelangelo L'Acqua. Beyond the classroom, DJs will be charged with spinning for various events, including a sunset cruise on a catamaran, where nightlife gurus from Eclipse (Ignite Group) will create their signature martini and burn cocktails. To cap off the weekend, the DJs will participate in a W Happening at La Plage, one of Ibiza's best beach clubs, and spin alongside their mentors.

The DJ Lab Global Tour at W Hotels will commence as soon as the DJs complete their 'Master Class' sessions and workshops at the burn studios Hacienda. On this worldwide tour, crisscrossing the globe, these DJs will spin at W Happenings and other sought-after events, providing a fresh soundtrack for W Hotels guests and music fans alike. The global tour will include exclusive events at W Hotels, including New York, Miami, Hollywood, London, Barcelona, Istanbul, Doha, Hong Kong, Seoul, Taipei, Bangkok, Maldives, Bali, Koh Samui, and Vieques.

To fully provide a global platform for exposure, W Hotels will also feature exclusive mixes created by this group in the DJ Lab at the burn studios Hacienda on the music tab of the recently launched W Hotels iPhone application. This app features an integrated music platform with exclusive and thoughtfully curated playlists in addition to the app's Insider tips, access to W The Store, and social media channels for all W Hotels. The DJ Lab mixes will also be available through MIX.dj, a DJ community and database available online and via mobile devices.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels have been announced for Paris, Guangzhou, Milan, Shanghai, Singapore, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Santa Fe, Mexico, while upcoming W Retreats include Verbier and Mexico's Riviera Maya. For more information, visit www.whotels.com. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com.

About burn

burn is a category leader in the global energy drink explosion. The red formula is a symbol of active fire that provides drinkers the energy needed to leave their original vision on the world. Dismantling category norms, burn consumers embody a live-out-loud mentality, without fear of boundaries created by society. burn is a brand of The Coca-Cola Company. www.burn-studios.com

About MIX.dj

MIX.dj is the world's largest web and mobile-based DJ mix community. MIX.dj offers DJ promotional tools, fan discovery and recommendation tools, advertising platforms, mobile application development, and streaming radio services for web and mobile devices. MIX.dj has nearly 2 million mobile users (iOS and Droid) and over 125,000 registered users on the web. The community includes over 55,000 DJ mixes from 12,000 DJs in 100 countries. New DJ party mixes are added 24/7/365. MIX.dj also develops customized mobile applications for artists, record labels and lifestyle/hospitality brands. MIX.dj has developed over 100 different mobile applications in the Apple Appstore and Android Market. The MIX.dj global network also offers a powerful mobile advertising platform with a growing network that reaches millions of mobile devices around the world. For more information, visit www.mix.dj on a web or mobile device.



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