IN2IT Nutrition & Fitness Launches New Exterior Look and Design

San Diego, California (August 3, 2011) // PRNewswire // IN2IT Nutrition & Fitness Franchising, Inc. is constantly striving to increase national brand awareness for its franchisees nationwide in an effort to increase store nutritional product sales, personal training fees, and membership enrollment revenue. With minimal structural changes but maximum impact, IN2IT transforms the entire look and feel of its stores and gyms through an updated storefront design. The new look is designed to help build relationships between franchisees and their members and customers.

IN2IT Nutrition & Fitness franchise operates nutrition and fitness centers that provide customized nutritional products and supplements for clients seeking assistance with weight management to professional body building, enhanced by a physical fitness training program which includes a proprietary system of challenging workout regimens. The Franchise businesses offer fitness systems that coach clients towards a healthy lifestyle through motivational support and a step-by-step fitness program that incorporates nutrition, functional, interval and cardiovascular training utilizing specific exercise equipment. IN2IT offers a specialized nutrition and fitness center dedicated to serving clients who seek assistance for a better and healthier lifestyle in one simple package, under the name "IN2IT NUTRITION & FITNESS®."

About IN2IT Franchising, Inc.

The major difference between IN2IT Nutrition & Fitness and all other competition can be summed up rather succinctly. No other company-owned or franchise retail nutrition store chain includes a combined gym facility offering personal fitness training, weight training, and cardio boxing, kickboxing and MMA training. Conversely, some gyms do offer nutritional products and sports supplements. However, the International Health, Racquet & Sportsclub Association (IHRSA) stated in its 2009 Profiles in Success Report, "2/3's of all fitness clubs offer nutritional products. The irony is that nutritional sales only amount to 3% of club gross revenue." The reason most gyms fail at selling nutritional products is that the employees are not sufficiently trained in nutrition. The other reason that most gyms fail is that the compensation incentives offered to gym employees usually concentrates on selling gym memberships and not nutritional products.

IN2IT provides training regimens and products which are proprietary to IN2IT, offering a turn-key franchise with the franchisee and staff receiving full training and ongoing support. The Company sources and trains membership salespeople in addition to recruiting professional trainers for its franchisees. IN2IT has trained world champion bodybuilders, however, the vast majority of our members are women and men who are just interested in weight training and enjoying the benefits of our nutrition and fitness training program.

Potential IN2IT franchisees are required to pay a $25,000 franchise fee which is included in the $116,150 to $196,750 range of capital needed to get started. Location options range from retail strip shopping centers and mall kiosks to leased departments in hotels and big-box gyms. Absolutely no previous health, nutrition, and fitness experience is necessary to qualify for an IN2IT franchise.

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