Comfort Keepers Certified as World-Class Franchise for 3rd Consecutive Year
August 08, 2011 // Franchising.com // Dayton, OH – Comfort Keepers®, a leading international franchise network that provides in-home care services for seniors, new mothers and other adults needing assistance with daily activities, has received World-Class Franchise® certification from the Franchise Research Institute® and FranSurvey®. This is the third year that Comfort Keepers has received this certification.
The recognition comes after an independent survey conducted by the Franchise Research Institute of which 73.1 percent of Comfort Keepers franchisees participated. The survey was designed to determine the level of franchisee satisfaction within the Comfort Keepers franchise system.
"Understanding the importance of knowing what a franchisee thinks, through confidential surveys, is vital to building successful franchise brands," said Jeff Johnson, founder and CEO of the Franchise Research Institute. "Comfort Keepers relied on unbiased, third-party research as the most accurate way to obtain honest feedback from their franchisees, allowing them to identify what is and is not working within their system."
The survey asked Comfort Keepers franchise owners to rate their franchisor through a series of questions in categories such as overall growth potential, quality, support and communication.
Among the most notable responses received from Comfort Keepers franchisees:
- 90 percent of franchisees gave a positive rating to the overall quality of the Franchisor.
- 91 percent of franchisees gave a positive grade to the initial training supplied by the Franchisor.
- 95 percent of franchisees agree that their Franchisor encourages high standards of quality performance.
- 90 percent of the franchisees gave a positive rating to their franchise business compared to local competition.
"High franchisee satisfaction is the best indicator that your franchise future will be a success. Comfort Keepers understands this concept and works diligently to improve their new and existing franchisees with their willingness to support their every need." said Johnson.
"We are honored to have received the World Class Franchise designation three years in a row," said Jim Booth, CEO of CK Franchising, Inc., the franchisor of Comfort Keepers. "It is very important for our support office to know what our franchisees think about us and the decisions we make to support their business. That is why we conduct this survey on a regular basis. We believe that communication with franchisees is a key component for building a strong, successful brand."
The Comfort Keepers franchise satisfaction results are available: www.WorldClassFranchise.com/ComfortKeepers
Hear what franchisees say about being a Comfort Keeper®: http://franchise.comfortkeepers.com/franchisee-testimonials.html
About Comfort Keepers®
Comfort Keepers® is a leading franchise network in the in-home care market for senior and other adults needing care. Since its founding in 1998, the network has grown to more than 650 franchised locations around the world by staying true to the founders' goal of providing quality, caring in-home care services that allow clients the opportunity to age in place. In August of 2009, the brand was strengthened even further by the purchase of the franchisor, CK Franchising, Inc., by Sodexo, one of the world's leading food and facilities management services companies and the global leader in the health care and seniors markets. For more information, visit www.comfortkeepers.com.
About the Franchise Research Institute:
Franchise Research Institute® and FranSurvey® were founded in 2002 to study and promote franchise excellence. As a full service research firm focused on franchising, we perform franchisee satisfaction research in the U.S. and world-wide. Existing franchisees as consumers can evaluate their franchise as a business opportunity. World-Class Franchise® opportunities must demonstrate that they have the support and endorsement of their franchise owners through confidential surveys.