Taco Bell(R) Offers Free Fourthmeal To Musicians Who Feed The Beat(R)

Sixth Annual Feed the Beat® Program Opens for Artists to Get Free Food, Unique Marketing Support; Entries Due Sept. 9

August 10, 2011 // Franchising.com // IRVINE, Calif. – Today, Taco Bell® announced the call for entries for its 2011 Feed the Beat® program, giving 100 artists $500 in Taco Bell gift cards to keep their hunger satisfied on the road while also providing unique marketing support to further enhance their career. To sign up, artists can go online now through Friday, Sept. 9 at http://www.feedthebeat.com. The lineup will be announced on Mon., Sept. 26. Great music, free food, that's Feed the Beat.

For Philadelphia hip-hip duo Chiddy Bang, being a Taco Bell Feed the Beat artist meant more than free Taco Bell Fourthmeal. Following their online entry and selection into the 2010 Feed the Beat line-up, Chiddy Bang's song "The Good Life" was featured in a national Taco Bell TV commercial and Taco Bell hosted a special hometown concert that was live streamed, alongside other exclusive content, to the 7 million fans on Taco Bell's Facebook page. As a result, Chiddy Bang saw a 330 percent increase in "The Good Life" downloads after the first week the Taco Bell commercial aired.

"We have nothing but love for our Taco Bell family," said Chiddy, Chiddy Bang. "Their Feed the Beat program really supports music and young artists, and we are so thankful for all the opportunities they have presented us."

Feed the Beat began as an organic effort to help feed up-and-coming bands on tour already hungry for Fourthmeal, giving them $500 in Taco Bell gift cards. Now in its sixth year, the program has expanded beyond just food, leveraging the brand's relationships with its network partners, sports sponsorships and MTV – as well as supporting the bands through its strong online presence.

For bands looking to sign up, here's a snapshot of those five years of support:

  • Taco Bell has fed 365 artists with $500 in Taco Bell gift cards, the equivalent of over 180,000 Taco Bell Bean Burritos® (2007-2011)
  • Chiddy Bang became the first Feed the Beat artist to be featured in a national Taco Bell commercial (2011)
  • The Taco Bell Truck (@TacoBellTruck) starred in Feed the Beat artist New Found Glory's music video, "Truck Stop Blues" (2010)
  • Taco Bell and Feed the Beat booked showcases at Austin's biggest music festival, featuring multiple program artists at a "Feed the Beat" showcase and giving out free food to festival attendees (2010, 2011)
  • Taco Bell produced singles for "Best of the Beat" winners Hit the Lights, Thousand Foot Krutch and Fireflight, giving them valuable exposure to even more audiences (2009)

What does it take to make it into the Feed the Beat program? Feed the Beat artists are selected by a panel of judges based on performance and musicianship, originality and material selection, as well as overall appeal and personality. Through the submission, bands also have the opportunity to express their hunger for Taco Bell and share their own stories about eating Fourthmeal while touring.

Bands from across the country that are touring this fall can apply by filling out an online submission form now through Friday, Sept. 9, at http://www.feedthebeat.com. Feed the Beat bands will be announced on Mon., Sept. 26. Eligible bands need to have a dedicated fan base, be on tour during the fall and have either a band Web page or MySpace page. For more information and a copy of the official rules, bands can check out http://www.feedthebeat.com for the entire band submission criteria and guidelines. There is no fee to enter the contest. Registration process begins Aug. 8, 2011 at 12:01 p.m. (PT) and ends Sept. 9, 2011, at 11:59:59 p.m. (PT). Band members must be 18 years or older to enter and legal residents of the 50 United States or District of Columbia. Void where prohibited.

Fans and interested artists can head to www.feedthebeat.com for more information and to see the full list of 2010 Feed the Beat artists and alumni bands, as well as follow along with their involvement in the program on Twitter @FeedtheBeat. Previous Feed the Beat artists include: Cobra Starship, Travie McCoy, Girl Talk, 3OH!3, The Gaslight Anthem, Passion Pit, Andrew W.K., Best Coast, Portugal. The Man, Dr. Dog, Hit The Lights, The Devil Wears Prada, Hot Chelle Rae and more.

About Taco Bell Corp.

Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

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