Cow-a-bunga! Deforest Teen Named Wiscconssin's Best Bovine Bellower

18-year-old Brandon Rogers crowned 2011 Moo-la-palooza Grand Champion

4-H member's award-winning moo earns $1,000 cash, golden cowbell trophy, coveted cow print jacket and free Cousins Subs for a year August 12, 2011 // // MILWAUKEE - Wisconsin's best bovine bellow belongs to Brandon Rogers, a member of the DeForest Handy Helpers 4H Club. Rogers, 18, was crowned Grand Champion on Wednesday at Cousins Subs Moo-la-palooza, the World Famous Mooing Contest at the Wisconsin State Fair.

Rogers' realistic-sounding moo earned him $1,000, the coveted cow print jacket, the golden cowbell trophy, free Cousins Subs for a year and the title of best moo-er (of the human variety) in the Dairy State. The 2011 graduate of DeForest High School beat out nearly 80 other moo-ers for the title, winning the competition in a final round "moo-off" against two other Moo-la-palooza contestants.

"Brandon's moo was very realistic - probably due to his experience showing dairy cows and years of practice with his fellow 4H club members,'" said Justin McCoy, director of marketing for Cousins Subs. "His moo got a great response from the crowd, and at that point, we knew we'd found our 2011 Moo-la-palooza Grand Champion."

Moo-la-palooza was the final stop on the 2011 Moo Tour, in which the Cousins Subs Moo Team visited Green Bay, Appleton, Madison, Jefferson and Racine in search of the state's top moo talent. Rogers qualified for the event by earning a special cowbell at the Dane County Fair Tour stop.

Cousins Subs donated $20 per Moo-la-palooza moo to the Wisconsin 4-H Youth Foundation, for a total of $1,500. Since Moo-la-palooza began in 2004, Cousins has donated more than $16,000 to local and state 4H organizations.

"Moo-la-palooza is a great way for people to celebrate our Dairy State's heritage, while supporting a valuable and worthwhile organization like 4-H," McCoy said. "We had absolutely wonderful weather at the Fair, and with that came a spot-on moo from Brandon."

For more information on Moo-la-palooza, visit or like Cousins Subs Moo-la-palooza on Facebook at You can also follow the Moo Tour on Twitter @CousinsSubsMoo.

About Cousins Subs

Cousins Subs, based in Menomonee Falls in suburban Milwaukee, is a restaurant specializing in East Coast-style submarine sandwiches made with the finest ingredients served on a variety of freshly baked breads, along with salads, soups, chips and soft drinks. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East Coast-style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East and with a dedication to delivering quality subs at fair prices, they opened their first restaurant. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients. For more information, visit


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