Bolster Your Revenue with a Sales Management System

AdviCoach offers tactical tips for getting the most from your sales force

Southbury, CT (Grassroots Newswire) – When seeking to improve the bottom line of a company, business owners can implement a growth strategy that minimizes expenses, maximizes revenues, or both. There are only two areas that create revenue in a company, says AdviCoachÒ: marketing and sales. So, when entrepreneurs focus on creating systems to bolster and measure the return on dollars spent for their marketing and sales activities, the impact can be evident in higher profits.

"If you want to accelerate growth, the pivotal activities to focus on are streamlining your marketing and sales efforts - from people to processes," says Brian Miller, COO and president of AdviCoach. "More often than not, underperforming sales people are the root cause for poor growth. They bring in at minimum 50 percent less revenue than top performers. This lack of focus can ruin a sales team and affect your bottom line radically."

Miller says consider tuning up your Sales Management System with tactical elements including:

  • Scripting the sales approach
  • Coordinating sales activity with the right Customer Relationship Management (CRM) software solution,
  • Measuring sales activity, and
  • Tying results to a salesperson's paycheck.

"To create a high performance sales team, you need to put systems in place," says Miller. "Then you need to follow those systems and prepare to measure their success by establishing Key Performance Indicators or KPIs."

By measuring KPIs, a business owner can keep track of the vital sales signs that keep a business alive. To make sure the sales system is healthy, business owners should hold regular meetings to review sales numbers along with leads generated and converted. "If these meetings demonstrate that the system is designed to help the sales person make more money, then that incentive structure will be viewed as part of the company culture and be very motivating to your sales team," Miller adds.

AdviCoaches work collaboratively with clients to provide customized education and rapid impact strategies applicable under any set of economic circumstances. Unlike traditional consultants that specialize in a particular business discipline or industry, AdviCoaches deliver a variety of services to enhance the performance of small to mid-size businesses in any industry.

To learn more about AdviCoach business coaching services in your area, please visit

About AdviCoach

AdviCoach is the premier source for business coaching and advisory services customized for small to mid-size businesses. With its unique "AdviCoach Advantage," AdviCoaches help businesses increase their ROI and deploy a multitude of Rapid Impact Strategies to impact the bottom line of their business. Today, AdviCoach, along with sister company The Entrepreneur's Source, dominates the $1.5 billion dollar Business Coaching/Consulting franchise market with 33 percent market share in North America. In 2011, AdviCoach was ranked in the top 100 fastest growing franchises by Entrepreneur Magazine; in the Top 100 new franchises by Franchise Market Magazine and listed in the Franchise 500 by Entrepreneur Magazine for 2 consecutive years. Other news on FSBI international brands can be found on


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