VIENNA, Va., September 8, 2011 — TARGUSinfo, the trusted leader in On-Demand Insight®, proudly announced the winners of the 2011 Interactive Insights Summit (IIS) Awards today from the Wynn Las Vegas where the Summit is being held.
TARGUSinfo Executive Director Chris McArdle presented the second annual Lead Management Excellence award to Joeri Weyenberg, Vice President of Marketing, Kaplan University. Paul McLenaghan, TARGUSinfo Vice President of AdAdvisor presented the annual Best in Audience Targeting award to Maureen Little, Vice President of Business Development, Turn. The first ever AdAdvisor Advantage award was presented to Pascal Bensoussan, Aggregate Knowledge's Chief Strategy Officer by Jayne Aussavadegool, TARGUSinfo National Sales Director, AdAdvisor.
The Lead Management Excellence award is given to an organization demonstrating innovation in the management, development and analysis of customer and prospect behaviors to improve marketing effectiveness. "Kaplan University has made an extraordinary, commendable pledge to student success with 'Kaplan Commitment'. The University is devoted to the view that doing what is right for consumers is ultimately right for their business. They've taken a ground-breaking approach using data and analytics to help enrich relationships with prospective students," said McArdle.
The Best in Audience Targeting award acknowledges innovators in the complex, results-driven world of display advertising. "Turn has developed a true digital marketing platform for managing data-driven advertising," said McLenaghan. "For top notch brands and agencies, Turn delivers best-in-class audience reach and inventory scale continuously refined through algorithmic optimization."
"With the first ever AdAdvisor Advantage award, we're recognizing Aggregate Knowledge's Media Intelligence Platform being at the forefront of online analytics for using audience data in multi-touch attribution," said Aussavadegool. "They've proven that high-quality audience data, along with the right technology platform, gives marketers the insights they trust to scale targeting tactics up the purchasing funnel across search, display exchanges, and direct premium buys."
In addition to this year's keynote speaker – Bob Gilbreath, Chief Strategy Officer at Possible Worldwide, and author of "The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning" – summit attendees heard from 50 executives from national advertisers, lead generators, lead exchanges, interactive agencies, ad networks and ad exchanges. Afterwards, they met face-to-face with the speakers in a special networking session.
Attendees participated in other valuable networking and partnering opportunities during a number of strategically planned functions. The TARGUSinfo Interactive Insights Summit was held Wednesday, September 7 and, Thursday, September 8, 2011, at the Wynn Las Vegas.
The Interactive Insights Summit fosters networking, education and business opportunities among senior industry professionals, and explores emerging trends to help fuel business across the online marketing and advertising ecosystem.
For more information about the Interactive Insights Summit, visit: www.TARGUSinfo.com/Summit, and follow the summit on Twitter at www.twitter.com/targusinfo, #IIS2011.
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 300 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America's top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.