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TARGUSinfo Helps mediaspike Drive Lead Performance For Colleges and Universities Nationwide

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Mediaspike Awarded the First Annual TARGUSinfo ElementOne Edge Award During 2011 Interactive Insights Summit

VIENNA, Va., September 8, 2011 — TARGUSinfo and mediaspike announced today that the two companies have joined forces to help drive optimal matches between prospective students and the more than 150 higher education institutions mediaspike serves. Mediaspike is employing TARGUSinfo's award-winning ElementOne Analytics Platform to improve its understanding of where a prospective student is most likely to enroll, and improve marketing effectiveness for its clients.

ElementOne provides mediaspike with unmatched insight into the behaviors, lifestyles and media habits of prospective students. Using that enhanced intelligence the company has fine-tuned its ability to recommend the right school to a prospective student, and, in turn, helps clients understand which prospects are most likely to enroll at their school. Also, mediaspike is better positioned to evaluate marketing strategies and determine a group or groups of prospects they should be targeting with school specific messaging.

In recognition of mediaspike's commitment to helping prospective students find the right school and helping their clients better understand prospective students, TARGUSinfo presented the company with the inaugural ElementOne Edge Award. Michael Speicher, President and Founder, mediaspike accepted the award on behalf of the company, and presented a results-driven case study to executives from the lead generation ecosystem during the TARGUSinfo 2011 Interactive Insights Summit in Las Vegas.

"Mediaspike is flattered and honored to win the first ever ElementOne Edge Award. ElementOne gives us superior insights into the leads we generate. With that kind of intelligence we enhance our ability to identify those prospective students who are most likely to enroll, and our ability deliver the right leads to the right clients," said Speicher. "Also, our teams now judge marketing effectiveness in a matter of days instead of weeks or months. That kind of timeliness allows us to really make marketing campaigns highly effective."

"We're excited to present the ElementOne Edge Award to mediaspike," said Paul McConville, Senior Vice President of Sales, TARGUSinfo. "They've done a remarkable job of applying intelligent solutions to improve their business and the business of their customers. TARGUSinfo is proud to be the partner helping them lead the charge."

TARGUSinfo's unrivaled ElementOne Analytics Platforms delivers insights on customers and prospects in real-time to organizations in a variety of industries–allowing businesses to analyze, target and acquire more valuable customers. ElementOne powers a suite of five solutions to help drive marketing and sales performance:

•  Marketing Insights –Segment customers and quickly and accurately tie them to demographic and geographic characteristics, as well as media habits, lifestyles and behaviors of the most profitable customers and prospects with ultimate precision
•  Prospect Scoring – Assign response scores to telemarketing, email and direct mail lists to segment and prioritize, and use the scores to drive personalization of messages, offers and promotions
•  Lead Scoring – Instantly identify and qualify leads at in real-time whether it's over the phone, online or at the point of sale
•  Customer Scoring – Enhance accuracy in targeting households within clients' CRM database for cross-sell and upsell opportunities
•  Site and Market Scoring – Estimate new store sales for sites under consideration and evaluate store performance against demand potential

About mediaspike

Since 2001, mediaspike has delivered high converting, quality student leads for colleges and universities.  mediaspike continues to develop innovative marketing strategies based upon detailed analytics, custom performance analysis, and dynamic algorithms designed to match the right students with the most relevant college degree programs.  For more information on our lead generation services visit; www.mediaspike.net

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 300 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, America's top brands and most respected  companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit www.TARGUSinfo.com.

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