Build-A-Bear Workshop Foundation Supports Natural Disaster Relief Efforts

Donation in response to a young Guest's desire to help

ST. LOUIS, Sep 21, 2011 (BUSINESS WIRE) -- Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, announced today that it is offering support in the aftermath of recent natural disasters. The Build-A-Bear Workshop Foundation is giving $5,000 to aid those affected by the wildfires in Texas and flooding from Hurricane Irene and Tropical Storm Lee on the East Coast.

This donation was inspired by a young Guest who reached out to Build-A-Bear Workshop after witnessing on her local news the devastating wildfire that was affecting her neighbors only 30 miles away. Emily S. from Round Rock, Texas emailed Build-A-Bear Workshop Founder and Chief Executive Bear, Maxine Clark, to ask Build-A-Bear Workshop for a way to help. She told Maxine how she learned that the wildfire destroyed over 1,000 homes and 35,000 acres of land in Texas. Many people lost all of their belongings and were left without food and water. Emily also thought of the children who might have lost their favorite teddy bear.

Emily knew she had to do something and that, together with Build-A-Bear Workshop, a difference could be made for those affected by the wildfires. At the same time, the East Coast experienced similar devastation in the wake of Hurricane Irene and Tropical Storm Lee, Build-A-Bear Workshop wanted to help. In making a donation, the company hopes to provide relief to those affected by these natural disasters, both in Texas and on the East Coast.

Build-A-Bear Workshop and its associates believe in the teddy bear philosophy of being good people and good bears. Throughout its 14 year history, the company with heart has shared the hug of a teddy bear wherever needed in local communities and abroad.

″Our hearts go out to the children and families who have been affected by these terrible events,″ Clark said. ″We are proud to encourage our Guests to provide a helping paw to those in need.″

Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them, such as children's health and wellness, animals, literacy, and has given more than $30 million through its corporate donations and foundation grant programs to these causes.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com(TM). The company was named to the FORTUNE 100 Best Companies to Work For® lists for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com®.

Parental permission may be required to access Bearville.com. Visit Bearville.com for details.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word ″make″ not ″build.″

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop, Inc.

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