The Melting Pot Restaurants, Inc. Unveils Redesigned Website

New Site Decreases Website Bounce Rate by 30 Percent

TAMPA, Fla., Sept. 22, 2011 // PRNewswire // -- The Melting Pot Restaurants, Inc., a fondue restaurant franchise, has unveiled a fully redesigned website, http://www.meltingpot.com, resulting in a 30 percent decrease in the website's bounce rate since August 2010.

"To build a foundation for this redesign, we polled consumers, all Melting Pot franchisees and our Restaurant Support Center staff to identify areas for site improvement, in addition to consulting our interactive marketing agency, Bayshore Solutions, to incorporate industry trends," said Rod James, national director of marketing and creative services for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc. "We identified an opportunity to provide a better user experience with a more intuitive, easier-to-navigate website inclusive of a more robust content management system."

The Melting Pot partnered with Bayshore Solutions, (http://www.bayshoresolutions.com), to design a more guest-friendly and visually appealing website and mobile version with more relevant content that educates guests on the unique Melting Pot dining experience, increasing consumer awareness through a detailed Internet marketing strategy. The redesign also makes it easier for visitors to find information specific to local Melting Pot restaurants.

The website was developed with both guests and franchisees in mind using Bayshore Solutions' WebModules content management system with several custom-designed elements and an ecommerce system. With the WebModules content management system, all Melting Pot franchise owners have access to a secure administration area where they can manage market-level content such as local specials and events.

In addition to decreasing the website's bounce rate, the redesign has resulted in a 50 percent increase in the average time a user spends on the site and a 27 percent increase in page views per visit year over year. Search engine traffic to the site has increased by 25 percent. In line with industry trends, mobile visitors have increased 187 percent since August 2010.

"Working with Bayshore Solutions, we've implemented rich tracking mechanisms to trace user activity on every page of the website," said James. "This data will allow us to continually optimize and refresh meltingpot.com."

For more information about The Melting Pot Restaurants, Inc., please visit http://www.meltingpot.com. More information about Bayshore Solutions' Web design and Internet marketing services is available at http://www.BayshoreSolutions.com.

SOURCE The Melting Pot Restaurants, Inc.

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Liberty Tax Service
The fastest-growing income tax preparation franchise in North America.
WaveMAX Laundry
WaveMAX is the franchise for you. We are looking for professionals that want to build a multi-unit franchise empire.
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Kona Ice
We have a question for you. What determines the success of a franchise? Is it luck? Coincidence? Kona Ice was ranked #1 New Franchise in Entrepreneur...
Midas
Midas, a recognized brand throughout the world and highly renowned name in complete car care, is proud to be one of North America's original...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)