″We've Picked Our Pickle!″

Spicy Pickle Sandwich Company Announces the Winner of its "Name Our Pickle" Contest

September 26, 2011 // Franchising.com // Denver, CO- Spicy Pickle® Sandwich Company has selected the winner of its "Name Our Pickle" contest. The Denver-based restaurant chain is proud to announce that the new face of the company will be Spy C. Pickle. Spicy Pickle deems Daniel Center of Denver the 2011 Grand Pickle VIP for his ingenious suggestion. Daniel will receive a Pickle Party for 20 people to celebrate with his closest friends.

Spicy Pickle's panel of judges received thousands of nominations from nearly every state. Suggestions came in all shapes and sizes such as perennial favorites like Zippy, Peppy and Freckle, to the purists including Gerry, Nick, Chris, and Pete. One gentleman submitted 30 different name entries, providing creative strategies for each suggestion.

Given the enthusiastic response, Spicy Pickle's panel of judges had to weed out the names that didn't quite "cut the mustard." The panel met to select the winner while enjoying their favorite Spicy Pickle meal (Santa Cruz sandwiches and El Rancho salads) and soon realized that the decision was not for the faint of heart. One judge commented that she never realized that a pickle could unleash so much creative energy.

From August 1 to September 15, 2011, guests submitted their most witty, creative and outrageous ideas in all 30 of the nationwide Spicy Pickle stores. Guests could also submit their best name suggestions via e-mail, Facebook or at spicypickle.com.

Because the judges received so many other clever ideas from all around the country, they wanted to recognize a few runners-up, as well.

Captain Caliente (Leah G., Oklahoma)
Dillian (Marijo Z., North Dakota)
Dill the Thrill (Dan G., Illinois)
Hal-apeno (Bob O., Oregon)
Pickle Mickle (Vanessa G., Arizona)
Picklo Pete (Mary H., Nevada)
Power (Deb K., Colorado)
Spicy the Wonder Pickle (James Z., Texas)

For more information on where to find the nearest Spicy Pickle location, please visit spicypickle.com.

Contest note - Because many of the same names were suggested by different people, entries were registered on a first come, first served basis when making our selections.

About Spicy Pickle® And Bg Urban CafÉsm Brands:

Spicy Pickle Franchising, Inc. (OTCQB: SPKL) (OTC: SPKL.PK) franchises and operates both the Spicy Pickle® Sandwich Company and BG UrbanSM brands. Founded in 1999, Spicy Pickle Sandwich Company restaurants serve high quality meats and fine artisan breads baked fresh daily, along with a wide choice of eight cheeses, 22 toppings, and 14 proprietary spreads to create healthy, delicious panini and sub sandwiches with flavors from around the world. As a leading ″fast-casual″ concept, Spicy Pickle restaurants offer menu items that are far beyond traditional fast food without the price points of casual dining. The hallmark of a Spicy Pickle restaurant is great food and quality service in an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants in 10 states. A Spicy Pickle Franchising subsidiary owns and operates, as franchisor, the BG Urban brand in British Columbia, Canada. BG Urban locations serve coffee, pastries, breakfast items, lunch, dinner and a wide variety of desserts. For more information visit: http://www.spicypickle.com, or call Peter Wright at (303) 951-2533.

Forward-looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.



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