Ling & Louie's Asian Bar & Grill Rolls Out Another Innovative Promotion for Franchisees in Woktoberfest
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--'O' zapft is! Translation: "It's tapped!", the traditional kickoff for Oktoberfest.
But it's not just a traditional Oktoberfest celebration at Ling & Louie's Asian Bar & Grill locations in the western United States. Take the German beer and brats of Oktoberfest, add some modern Asian flavor and cook it in a wok, and you get "Woktoberfest."
Ling & Louie's Asian Bar & Grill is celebrating Woktoberfest in the month of October by fusing its Asian-inspired cuisine with traditional German favorites on a special Woktoberfest menu, featuring Widmer Brothers beers as part of the recipes for such dishes as "Wokin' Hot Brats."
"The Widmer Brothers beers are inspired by traditional German brews and mix incredibly well with both German cuisine and Asian spices," said E. John Banquil, Regional General Manager of Ling & Louie's. "Woktoberfest is a great chance for people to celebrate a German tradition re-invented through innovative renditions of classic foods. And it should be a lot of fun as well, with everyone having a chance to win a trip to Portland and other great prizes."
As part of the Woktoberfest celebration, Ling & Louie's is giving away a trip for two to the Widmer Brothers brewery in Portland, a custom home brewing kit, a private dinner for 10 people, and a wok-a-day giveaway that not only allows guests to get comfortable with wok cooking at home, but also awards the table with their check paid.
The Woktoberfest menu features not only the Wokin' Hot Brats, but also Beer Links Flatbread, Tempura Fish & Chips and Braised Duck Sliders. Widmer's Okto Festival Ale is used in each of the dishes and is one of several beers being featured as part of Woktoberfest.
"You can get rice and noodles dishes anywhere, but you can't get Wokin' Hot Brats or Braised Duck Sliders. That's what's going to make the difference for our guests and franchisees — innovative menu items with fresh, bold flavors you can't get anywhere else," Banquil said. "We believe Woktoberfest will become a 'Not Boring' annual tradition that will be a staple for our concept and really enhance the guest experience."
About Ling & Louie's
Ling & Louie's Asian Bar and Grill was founded in 2006 and currently has five locations open across the western United States. Several more locations are planned for opening in the next few years and the company is aggressively looking to franchise and expand nationwide. For more information, please visit http://www.LingandLouies.com.