Build-A-Bear Workshop Supports DonorsChoose.org to Fund Projects for Schools Affected by Recent Natural Disasters

ST. LOUIS Oct 03, 2011 (BUSINESS WIRE) -- Build-A-Bear Workshop(R) and its foundation are inviting Guests to donate $1 (or more) to DonorsChoose.org when they check out at stores or at buildabear.com(R) starting today through Oct. 16. The funding will support classroom needs at public schools across the country that were hit hardest by this year's natural disasters. A significant portion of this funding will help students in Joplin, Missouri where over 260 classrooms were completely destroyed by a tornado on May 22.

″Our hearts go out to the teachers and students who have been affected by these terrible events,″ said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. ″We are proud to partner with our Guests and DonorsChoose.org to provide these teachers with the resources they need to help students to learn, thrive, and overcome.″

Build-A-Bear Workshop first partnered with DonorsChoose.org in 2009. The company and its foundation have raised over $100,000 to fund classroom projects throughout the United States.

Since its inception in 1997, Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them, such as children's health and wellness, animals, literacy, and has given more than $30 million through its corporate donations and foundation grant programs to these causes.

For more information, visit a Build-A-Bear Workshop location or DonorsChoose.org.

About DonorsChoose.org

Founded in 2000, DonorsChoose.org is a nonprofit website where public school teachers describe specific educational projects for their students, and donors can choose the projects they want to support. After completing a project, the donor hears back from the classroom they supported in the form of photographs and student thank-you letters.

To date, 195,000 public and charter school teachers have used the site to secure funding for $89 million in books, art supplies, technology, and other resources that their students need to learn. Through www.donorschoose.org individuals from all walks of life have helped 5.3 million students from low-income families.

Last year, we were able to raise more than $100,000 for DonorsChoose.org via the donation pin pad prompt. Those funds will be used to support public school teachers throughout the United States. We hope we can build on our past efforts and help even more teachers.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, and Build-A-Dino(R) stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com(TM). The company was named to the FORTUNE 100 Best Companies to Work For(R) lists for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com(R).

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we wouldask that you use our full Name: Build-A-Bear Workshop(R)and that when referencing the process of making stuffed animals you use the word ″make″ not ″build.″

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.Build-A-Bear Workshop(R)should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop, Inc.

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