Jersey Mike's Subs Celebrates Mike's Way To A Cure Day: October 5th

October 5 Event Kicks Off Breast Cancer Awareness Month

On October 5, Jersey Mike's Subs nationwide will be in the pink and ready to celebrate "Mike's Way to a Cure Day" benefiting Susan G. Komen for the Cure®. The date was chosen as the start to the final month of the "Mike's Way to a Cure®" six-month fundraising and awareness-building campaign, which falls in Breast Cancer Awareness Month. On that day, Jersey Mike's restaurants throughout the country will donate a portion of proceeds to the cause, see below for individual market information).

"Virtually everyone has been touched by breast cancer in some way, and there is still so much we can collectively do to help hard-working organizations like Susan G. Komen fund research and find a cure," said Peter Cancro, Jersey Mike's Founder and CEO. "The response from our customers has been outstanding – they have shared their stories and supported our efforts on many levels – and it looks like this will be our biggest fundraiser ever."

The multi-faceted "Mike's Way to a Cure" initiative began in May and Jersey Mike's locations throughout the nation have been raising funds and awareness for breast cancer ever since in many different ways:

Specially branded plastic cups have been available as part of a "Pink Ribbon Combo" or as an individual fountain drink sale with $.70 going to Susan G. Komen for the CureLocations are accepting donations from customers in-store"Mike's Way to a Cure" T-shirts are available with 100 percent of sales donated to KomenSpecial pink Susan G. Komen for the Cure® sub wrapping paper and To Go bags have been created to build awareness with consumersJersey Mike's team members throughout the country are participating in or supporting Susan G. Komen Race for the Cure® events in their communities.

"Jersey Mike's partnership creates much needed awareness for breast cancer through their restaurants around the country, while raising funds for life-saving national research and educational programs," said Margo K. Lucero, vice president of business development & partnerships Susan G. Komen for the Cure. "We're delighted to partner with an organization known for giving back to its communities."

This has been a year of milestones for the popular East Coast-style sub franchise, which is celebrating its 55th Anniversary this year. In March, the company raised more than $600,000 for 66 local charities during its Month of Giving campaign. "Giving – making a difference in someone's life" has been a founding principle of the company from the very beginning. In October, the company will open its 500th location as well as in its 30th state: Louisiana.

About Jersey Mike's Subs

Jersey Mike's, a sub sandwich franchise with more than 500 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike's serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company's mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike's can be found at www.jerseymikes.com.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world's largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

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