New Jack in the Box(R) Contest Scores Big with Gamers

Prizes range from free food and popular video games to Xbox 360 consoles and weekly $5,000 GameStop® shopping sprees

October 03, 2011 // Franchising.com // SAN DIEGO, Gamers love fast food. And they love getting free stuff, whether it's food or cool new video games. And when it comes to playing those games, they hate to lose. This is what Jack in the Box® restaurants, GameStop® and Dr Pepper® had in mind when they created an exciting new peel & reveal game that debuts Monday, Oct. 3. Even losers can be winners in the new Jack's Got Game contest that offers Jack in the Box guests THREE chances to win. So if at first you don't succeed ... you still have two more chances!


Jack's Got Game awards instant prizes for Jack in the Box food and special offers at GameStop stores as well as daily prizes like Xbox 360 consoles and a trio of hot, new video games launching this fall: Gears of War 3, Battlefield 3 and Assassin's Creed Revelations. Even if guests don't win an instant prize or daily prize, they can still win the weekly grand prize – a $5,000 GameStop shopping spree. Jack in the Box will offer five grand prizes over the course of the contest – that's a total of $25,000 in GameStop merchandise.


Here's how to play: Jack in the Box guests who purchase a large combo meal or any large fountain drink will receive a peel & reveal game piece on their collectible drink cup. Each game piece offers multiple chances to win. In addition to instant wins, players can visit JacksGotGame.com to enter codes from their game pieces for a chance to win daily and weekly prizes.


″Jack doesn't like to lose; but more importantly, he doesn't like his guests to lose,″ said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. ″That's why he's giving them three chances to win with his new Jack's Got Game contest. With prizes ranging from Jack in the Box food and popular video games to five weekly GameStop shopping sprees totaling $25,000, we think everyone will feel like a winner.″


Kristin Djurdjulov, divisional vice president of marketing and promotions at GameStop, added, ″Gamers mirror the demographics of core fast-food customers, so this is a great event for GameStop and Jack in the Box. Whether one is a fan of action-packed video games like Gears of War 3 or Assassin's Creed Revelations or prefers old-fashioned arcade games, this is a fun and rewarding way to connect with our brands.″


For more information on Jack's Got Game, including official rules, eligibility, and how to participate without purchase, visit JacksGotGame.com. Jack's Got Game can be played through Nov. 7, 2011, or while supplies last, at all participating Jack in the Box restaurants.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 19 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 550 restaurants in 42 states and the District of Columbia. For more information, visit www.jackinthebox.com.

About GameStop Corp.

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,582 company-operated stores in 17 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/PCGames. General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.

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