October 06, 2011 // Franchising.com // DALLAS – Presenting to hundreds of top marketing executives of the most recognized restaurant chains throughout the U.S., Dan Kim, founder and chief concept officer of Red Mango, will deliver the keynote address at the Fall 2011 Marketing Executives Group Conference for the National Restaurant Association on Oct. 14th at the Epic Hotel in Miami.
Following 25 years of success, the National Restaurant Association Marketing Executives Group Conference provides valuable insight from the industry's most successful leaders. This fall the audience will hear from the man behind the chain rated #1 for smoothies and frozen yogurt in the country by Zagat. From business idea to national sensation in five years, the Red Mango success story is proof that restaurants can succeed in today's economy.
Echoing the conference's theme of epic growth and solutions, Kim will discuss consumer trends among today's diners and, in particular, how Red Mango has cultivated a national brand that addresses those trends to flourish from coast to coast.
″Restaurants don't have to invent something entirely new in order to succeed. Instead, they should focus on doing something better to stand out,″ Kim says. ″If you can improve what is being offered and how it is being delivered in a way that consumers are demanding, you can occupy a powerful position in the market.″
Having launched the very first Red Mango store in 2007, Kim built his business from the ground up. Today, Red Mango has grown into a national chain with more than 140 stores under Kim's leadership.
Kim was named to Restaurant Business magazine's ″Social Media 50,″ and has been dubbed a social media and marketing guru for his strong appeal with fans and his passion for the Red Mango brand. His marketing approach has led to more than 400,000 fans following him and Red Mango on Facebook and Twitter combined.
Contradicting the idea that big brands need big advertising dollars to establish themselves, Red Mango has fostered a grassroots connection with its audience, letting its healthy products support the slogan to ″Treat Yourself Well.″
Red Mango, also named the number one quick refreshment chain for ″Healthy Options″ by Zagat, offers over 40 flavors of frozen yogurt, made-to-order fruit and yogurt parfaits, probiotic iced teas, and more than 20 delicious varieties of smoothies. All that, served in stylish stores, helps Kim define a Red Mango experience to an educated consumer base that interacts with loyalty and frequency both in stores and online.
For more about the National Restaurant Association Marketing Executives Group visit: http://www.restaurant.org/education/studygroups/meg/
Red Mango, one of the fastest growing retailers of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007 in Los Angeles, and has since celebrated more than 140 store openings across the U.S. Red Mango was named the number one smoothie and frozen yogurt chain in America in Zagat's 2011 National Chain Restaurants Survey. Other awards have included the prestigious Nation's Restaurant News' ″Hot Concepts!″ award and the industry-recognized SupplySide's ″Scientific Excellence Award,″ as well as best frozen yogurt honors in Los Angeles, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and lowfat, gluten-free and packed with beneficial live and active probiotic cultures like GanedenBC30 (Bacillus coagulans GBI-30, 6086), which helps support a healthy immune and digestive system when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango recently expanded its menu to include satisfying meal options such as its all-natural made-to-order fruit and yogurt parfaits and fresh fruit smoothies, and also introduced the world's first all-natural probiotic iced teas that are hand-shaken to order.
More information about Red Mango is available at www.redmangousa.com. Visit Red Mango on Facebook at www.facebook.com/redmango or www.facebook.com/dankimredmango, or on Twitter at www.twitter.com/redmango or www.twitter.com/dankimredmango. For franchising information, please visit www.redmangofranchising.com or call 214-871-6865.