Jamba and Bare Fruit Announce Licensing Agreement

Jamba and Bare Fruit to Launch Line of All-Natural, Dried Fruit Chips

EMERYVILLE, Calif., Oct 17, 2011 (BUSINESS WIRE) -- Jamba, Inc. (NASDAQ:JMBA) a highly recognized, healthy active lifestyle brand, and Bare Fruit LLC, today announced an exclusive licensing agreement to develop and launch a new line of Jamba-branded, all-natural, bake-dried, 100% fruit chips. The two companies will create a line of great-tasting dried fruit chips that can be eaten as convenient snacks. The new products are expected to launch in grocery, convenience, and other retail outlets by the end of December 2011.

The new Jamba-branded dried fruit chips will be available in three great-tasting flavors - Fuji Apple, Granny Smith Apple, and Mango, each providing at least two servings of fruit per bag. Like all Jamba-branded products, these items will have no artificial flavors or preservatives, no artificial colors, no high fructose corn syrup, 0g of trans fat and will meet guidelines for kosher and gluten-free diets. Offered in a convenient, on-the-go package, the dried fruit chips will provide a quick and easy way for kids and adults to get more fruit in their diets.

"Our focus continues to be on developing differentiated Jamba-branded products that make it convenient and easy for health-conscious consumers to lead healthier and more active lives," said Julie Washington, senior vice president and general manager, Consumer Products, Jamba Juice Company. "This latest offering, created with Bare Fruit, leverages our collective expertise in fruit to create a line of wholesome snacks that are lower in calories, higher in fiber and naturally sweet."

"Bare Fruit uses a bake-dried process to create our products and uses no additional preservatives, chemicals, or sugars, ensuring that you are giving your family the very best natural fruit has to offer in a convenient-to-carry package," said, Eric Strandberg, founder, Bare Fruit LLC. "All of our fruit snacks are developed using the whole fruit. They do not require cold storage making them easy to transport and are domestically produced with fruit that is not genetically modified."

In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand's healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of July 12, 2011, Jamba Juice had 746 locations in the United States consisting of 436 franchise-operated stores, 310 Company-owned stores and six international stores. For the nearest location or a complete menu, visit the Jamba Juice website at http://www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Bare Fruit:

Bare Fruit LLC is located in Omak, Washington, in the heart of apple country. Bare Fruit sources the highest quality apples from the Pacific Northwest and delivers healthy, crunchy goodness to retailers across the country. All Bare Fruit products are all-natural, allergen-free, gluten-free, fat-free, high in fiber and carefully produced for your family's enjoyment. For more information, visit us at http://www.facebook.com/barefruitsnacks where we offer coupons to try our products.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of the Company's management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to factors discussed under the section entitled "Risk Factors" in the Company's reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond the Company's control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc.

For Jamba Inc
ICR
Don Duffy, 203-682-8200
investors@jambajuice.com
or
For Bare Fruit LLC
Bradford Oberwager, 415-373-4301
brad@barefruitsnacks.com

 

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