Pepsi Asks Consumers to Help Stop Hunger and 'Check-In' to Their Local 7-Eleven

Up To $250,000 to be Donated to Feeding America from Every Pepsi Purchase

Purchase, N.Y. – Oct. 24, 2011 – Pepsi has partnered with 7-Eleven, Inc.’s convenience stores nationwide to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going to Feeding America. Through Dec. 31, Pepsi will donate five cents from each 20-oz. Pepsi product purchased at 7-Eleven locations and customers can double their donations by checking-in to7-Elevenon Facebook.

“We believe it’s important to create unique, point-of-sales marketing programs that engage our customers and provide them with a convenient, immediate way to do good,” said Bryan Welsh, Pepsi shopper marketing vice president.

Pepsi and 7-Eleven will have in-store and online promotional displays and advertising to drive deeper awareness, including case cards on Pepsi end-caps coupled with national and hyper-local advertising on Facebook and participating food bank websites.

“Studies show that cause-marketing and social media are two critical ways to reach millennial consumers, a target demographic for both 7-Eleven and Pepsi,” said Jesús Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics. “Pepsi has been a great partner in extending our partnership with Feeding America, a charity focus for our companies.”

All donations go to Feeding America’s national and local programs, which provide emergency food assistance to 37 million Americans each year, including 14 million children and three million seniors.

For more information on the Pepsi, 7-Eleven and Feeding America partnership, please visit the Pepsi Feeding America Facebook tab at www.facebook.com/pepsi.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Media Contacts:
Andrea Canabal, Pepsi Communications
Office: 914-253-2599
Andrea.canabal@pepsico.com

Margaret Chabris, Director Corporate Communications
7-Eleven, Inc.
Office: 972-828-7285
Margaret.chabris@7-11.com

Doug Montgomery, Managing Director, New Partnerships
Feeding America, National Office
Office: 312.641.6704
dmontgomery@feedingamerica.org

 

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Fitness Together
Join one of the largest personal training brands focused on results and accountability!
Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of franchisees seeking to develop our proven brand in new markets.
Blue Coast Burrito
Bring a healthy alternative to traditional fast food to your location with Blue Coast Burrito. Blue Coast is an ideal fit for experienced operators...
Dental Fix
Dental Fix franchise owners repair dental handpieces (drills) and equipment on-site. We are revolutionizing the dental service industry by delivering...
ProSource
ProSource is America's largest wholesale home improvement franchise; a truly unique B2B franchise model. Our owners enjoy strong cash flow with...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)