Purchase, N.Y. – Oct. 24, 2011 – Pepsi has partnered with 7-Eleven, Inc.’s convenience stores nationwide to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going to Feeding America. Through Dec. 31, Pepsi will donate five cents from each 20-oz. Pepsi product purchased at 7-Eleven locations and customers can double their donations by checking-in to7-Elevenon Facebook.
“We believe it’s important to create unique, point-of-sales marketing programs that engage our customers and provide them with a convenient, immediate way to do good,” said Bryan Welsh, Pepsi shopper marketing vice president.
Pepsi and 7-Eleven will have in-store and online promotional displays and advertising to drive deeper awareness, including case cards on Pepsi end-caps coupled with national and hyper-local advertising on Facebook and participating food bank websites.
“Studies show that cause-marketing and social media are two critical ways to reach millennial consumers, a target demographic for both 7-Eleven and Pepsi,” said Jesús Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics. “Pepsi has been a great partner in extending our partnership with Feeding America, a charity focus for our companies.”
All donations go to Feeding America’s national and local programs, which provide emergency food assistance to 37 million Americans each year, including 14 million children and three million seniors.
For more information on the Pepsi, 7-Eleven and Feeding America partnership, please visit the Pepsi Feeding America Facebook tab at www.facebook.com/pepsi.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Andrea Canabal, Pepsi Communications
Margaret Chabris, Director Corporate Communications
Doug Montgomery, Managing Director, New Partnerships
Feeding America, National Office