Southern California McDonald's(R) Restaurants to Offer Free Apple Slices to Costumed Children on Halloween

LOS ANGELES, Oct. 26, 2011 // PRNewswire // -- In an effort to raise awareness of McDonald's new Happy Meal, participating Southern California McDonald's restaurants will offer one free bag of apple slices to costumed customers under the age of 12 on Halloween. This one-day offer is available at participating McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties from 4 to 7 p.m. on October 31.

In September, California was one of the first states to unveil the new Happy Meal which automatically includes Apple Slices (1/4 cup or 1/2 serving) and new smaller size French Fries (approximately 1.1 ounces) as a side to the choice of Chicken McNuggets®, a Hamburger, or Cheeseburger. The meal also includes a choice of beverage in which 1% white milk or fat-free chocolate milk are options. The new Happy Meal is now available at all Southern California McDonald's and nationwide by the first quarter of 2012.

The new Happy Meal aims to address a challenge kids face in meeting the recommended daily consumption of produce. The new Happy Meal is anticipated to introduce about 100 million cups of produce annually into the diets of McDonald's youngest customers.

"We are excited to offer this nutritious treat for children this Halloween season," said Michael Mangione, Jr., McDonald's owner/operator and president, McDonald's Operators' Association of Southern California (MOASC). "The Halloween apple slice giveaway is another example of our commitment to children's well-being and part of our broader effort to educate children and their parents on the benefits of fruits and vegetables."

The new Happy Meal is part of McDonald's USA "Commitment to Offer Improved Nutrition Choices", a comprehensive plan which aims to help customers–especially children and families – make nutrition-minded choices whether visiting McDonald's or eating elsewhere. In addition to adding a produce or low-fat dairy option to every Happy Meal, McDonald's will reduce added sugars, saturated fat and calories through varied portion sizes, reformulations and innovations by 2020. Furthermore, the company will reduce sodium an average of 15 percent across its national menu of food choices by 2015.

For more information about the new Happy Meal and McDonald's "Commitments to Offer Improved Nutrition Choices", visit www.McDonalds.com/changing.

MOASC is composed of more than 600 franchised and company-owned McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Follow us on Twitter: @McDonalds_SoCal.

For More Information:
Micholl Azenon/Eniko Bolivar
Porter Novelli
(323) 762-2500
micholl.azenon@porternovelli.com

SOURCE McDonald's of Southern California

 

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

LemonShark Poke
We're not a stuffy, corporate franchise brand. Our brand culture emphasizes the idea of just being you, and have some fun building equity in your...
Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
FIT36®
Start a fitness business with one of the best, manager-run franchise models in the industry. FIT36® delivers a proven business model backed by a...
StretchLab
Founded in 2015, StretchLab was established in Los Angeles, California to fulfill the vision of creating an affordable assisted stretching concept...
Le Macaron French Pastries
Our French pâtisserie are unique, simple, niche businesses with limited direct competition. Start a business that is fun and rewarding while...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.