October 28, 2011 // Franchising.com // Minneapolis, MN - Cruise Holidays has swept onto the scene of one of the travel industry’s most hotly anticipated awards contests, by winning three top marketing honors in the first year the travel agency network formally submitted an entry. Cruise Holidays, North America’s most established cruise-specialty retail franchise, won two Gold Magellan Awards and one Silver Magellan Award in the 2011 competition.
Gold – Travel Agency Website – www.cruiseholidays.com
Gold – Travel Agency Advertising/Marketing Campaign – Cruise Holidays Cruise Line of the Month
Silver – Direct Mail – Compass Magazine (see it online here: http://bit.ly/CompassMag)
By submitting entries for its industry-leading programs, Cruise Holidays went head-to-head with some of the biggest names in the travel business. Winning two Gold and one Silver was a feat that did not go unnoticed by Barry Liben, Chief Executive Officer of Travel Leaders Group: “A tremendous amount of hard work and considerable effort went into each and every entry submitted.”
Cruise Holidays is one of several travel agency brands within Travel Leaders Group. In fact, Travel Leaders Group as a whole was singled out for excellence through a total of 15 Magellan Awards. “Travel Leaders Group continues to be recognized for all the industry-leading programs and services we offer to the travel agency community,” added Liben.
“For our website and our premier advertising campaign to both win the highest possible honors bestowed by the Magellan Awards, it is an accomplishment we are extremely proud of. We listen closely to our franchise owners’ needs, and focus one hundred percent of our efforts on designing programs and tools that can help them win and retain business, along with the trust of their customers,” said Mark Schiffner, Vice President and Chief Operating Officer of Cruise Holidays.
Gold Award – Travel Agency Website – www.cruiseholidays.com
Gold Award – Travel Agency Advertising/Marketing Campaign – Cruise Holidays Cruise Line of the Month
Silver Award – Direct Mail – Compass Magazine (see it online here: http://bit.ly/CompassMag)
Cruise Holidays is the most established cruise-specialty retail franchise in North America, with stores and home-based franchise owners in the United States, Canada and the United Kingdom. Cruise Holidays is also a distinguished provider of land tour vacation packages. Founded in 1984, Cruise Holidays is part of Travel Leaders Group. With approximately 30% of all travel agencies in the U.S. and Canada under its umbrella, Travel Leaders Group serves millions of individual leisure travelers, as well as select corporate clients and destinations.