Omaha, NE (PRWEB) October 29, 2011 - Laid off or just tired of working for someone else? Would-be entrepreneurs may not believe they have the financial wherewithal to start a business, especially in the current credit crunch. But franchising can be one way to make it happen. And a healthy industry such as home care could be the way to go.
Tracy Zaweski of Hampton Bays, N.Y., was looking for a business opportunity after the medical sales company she worked for went out of business. Steve Sears of Arlington, Va., was in a similar circumstance when his company, which provided financial information and research to institutional money managers, was sold. Both were drawn to franchising in the home care field, which offered an affordable way to help realize the American dream, even in difficult economic times.
Sears and his wife, Carin, were dealing with the issue of aging loved ones, “so we were becoming aware as potential consumers. We just connected the dots. I was drawn to this business, in general, by the belief that the demand would be solid no matter what was happening in the economy,” said Sears, who purchased an existing office in June 2009.
A local business also was important to the Searses, who didn’t need to move to purchase the local Home Instead Senior Care office, an independently owned franchise of an organization that was recently listed first on Kiplinger’s Top Eight Low-Cost Franchises for Hard Times list.
Zaweski, who opened a new Home Instead Senior Care franchise office in August 2009 in her community of Hampton Bays, said that a proven business model, marketing materials and standards of practice that credible companies offer their franchisees make franchising a solid option in difficult times. “It also can be more attractive for potential clients to know you’re with a proven franchise model with a recognized name,” she noted.
While purchasing a home care franchise can be a sound decision for would-be entrepreneurs so, too, can offering home care services to seniors and their families. Zaweski said families often don’t realize that the flexibility of home care makes it one of the most economical options for seniors in tough economic times. For just a few hours a week, home care can help older adults with such tasks as meal preparation, light housekeeping, medication reminders, errands and shopping. “Our office, for instance, can provide services a minimum of four hours twice a week,” she said.
“In an economy like today’s, sons and daughters of 80- and 90-year-olds are still working, and they need help. Seniors are living longer and adult children are working longer. So there’ll be that need irrespective of the economy.”
Tim Connelly, director of Franchise Development for Home Instead, Inc., franchisor of the Home Instead Senior Care network, said that the home care industry can ignite the passion of many who want to provide a much-needed service to older adults.
“A background in senior care is not needed, but so many of our franchise owners find us because they experience the struggles of caring for an older adult or they have watched others do so,” Connelly said.
“Home care has proven to be a growth industry, even in a recession. The network still has open territories as well as those for resale throughout the network to help keep seniors safe and independent at home,” Connelly said.
Following, from the Home Instead Senior Care network, are the top reasons why home care franchising can be a good deal in tough times.
It’s a place for your passion – Owning a franchise can help entrepreneurs make their passions a reality. Business prospects should ask themselves if their goals, values and interests fit in with the franchisor and other company franchisees.
Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's largest provider of non-medical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy and Puerto Rico. Local Home Instead Senior Care offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.