U-Swirl Expands Franchise Footprint to Salt Lake City
Franchisees converting former Frogurt cafes to U-Swirl Brand
HENDERSON, Nev., October 27, 2011 --PRNewswire-- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that it has acquired three franchised locations in Salt Lake City, Utah. It has two franchisees operating a total of three cafes, with another store under construction and slated to open this year. All stores have been or will be converted to U-Swirl Frozen Yogurt Cafes on or before January 1, 2012.
"We are very excited to announce the acquisition and conversion of the Frogurt frozen yogurt stores in Salt Lake City " said Rico Conte Chief Executive Officer of U-Swirl Inc. He continued, "Salt Lake City has been a target market for us and we believe the U-Swirl brand will be well received. We continually look for strategic opportunities to improve the brand and increase shareholder value. This acquisition and conversion represents another facet of our ongoing strategy to do so."
Information about U-Swirl, Inc. is available on the company's website at http://www.u-swirl.com
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