Spicy Pickle(R) Sandwich Company Announces Development Plans for Five New Stores in Nevada

DENVER, CO--(Marketwire - Nov 1, 2011) - Spicy Pickle Franchising, Inc. (OTCQB: SPKL) (PINKSHEETS: SPKL), the Denver-based fast-casual franchising company, announced today that it entered into a new development agreement with its existing Las Vegas-based franchisee for the development of five additional Spicy Pickle® Sandwich Company locations in and around Las Vegas, Nevada. This release represents the company's third announcement of new franchise and development agreements this month, coming right on the heels of planned developments in Canada and Qatar.

The Las Vegas developer, Lynelle Robison, currently operates two Spicy Pickle Sandwich Company restaurants in the area. By entering into this new development agreement, Robison agrees to develop the new Spicy Pickle locations over the next three years. Ms. Robison said, "We recently opened our second location in Las Vegas, and our guest response has been terrific -- they love the freshness of our food and the restaurant's new look." The second and newest Spicy Pickle Sandwich Company restaurant in the Las Vegas area is located at 7271 Amigo St. #180 Las Vegas, NV 89119; it opened for business earlier this year on August 9. Ms. Robison continued, "As a longtime member of this community, I'm bullish on Las Vegas, and I am excited to continue developing this great brand."

Peter Wright, Spicy Pickle Franchising, Inc.'s Chief Development Officer, noted, "Our guests really embraced us in Las Vegas. We're delighted with Lynelle's continued commitment to Spicy Pickle and the Las Vegas market, and we expect her new locations to really take off."

Ms. Robison hopes to have her third Spicy Pickle location open and ready for guests within a year. For information about franchise and development opportunities and for other additional information about the Spicy Pickle brand, please visit www.spicypickle.com or contact Peter Wright, Chief Development Officer, at 303-951-2533.

About Spicy Pickle® & BG Urban(SM) Brands:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCQB: SPKL) (PINKSHEETS: SPKL) franchises and operates both the Spicy Pickle® Sandwich Company and BG Urban(SM) brands. Spicy Pickle Sandwich Company restaurants serve high quality meats and fine artisan breads baked fresh daily, along with a wide choice of eight cheeses, 22 toppings, and 14 proprietary spreads to create healthy, delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle restaurants offer menu items that are far beyond traditional fast food without the price points of casual dining. The hallmark of a Spicy Pickle restaurant is great food and quality service in an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants in 10 states. A Spicy Pickle Franchising subsidiary owns and operates, as franchisor, the BG Urban brand in British Columbia, Canada. BG Urban locations serve coffee, pastries, breakfast items, lunch, dinner and a wide variety of desserts. For more information visit: http://www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.



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