Jamba Juice and Max's Group of Companies Celebrate First Store Opening in the Philippines

Amid much media buzz and fanfare, Jamba is set to wow Filipino fans with first store in Manila

EMERYVILLE, Calif., Nov 07, 2011 (BUSINESS WIRE) -- Jamba Juice (NASDAQ:JMBA) and Max's Group of Companies today announced the upcoming grand opening of their first Jamba Juice location in the Philippines. The store is set to open on November 11 in Fort Bonifacio Global City's High Street South, a new master-planned and fast growing urban community in Metro Manila.

"Our first Jamba store is strategically located in a new and dynamic community, which is a perfect platform to launch our brand in the Philippines," said Thibault de Chatellus, senior vice president, International, Jamba Juice Company. "Max's Group has done a fantastic job creating media buzz and excitement about the Jamba brand as they get ready to open their first of 40 planned locations and we expect a very positive reception from the Filipino consumers."

The store in Bonifacio Global City is situated in an easily accessible, central location and designed to accommodate up to 50 guests who will be able to enjoy Jamba's wholesome, great tasting, real fruit smoothies paired with delicious snacks while socializing with friends or family. It is the first Jamba store to open in the Southeast Asia region.

"Like much of the world today, Filipinos are looking for healthier menu options that taste great and are convenient to an on-the-go lifestyle," said Sharon Fuentebella, EVP Max's Group of Companies and managing director, Jamba Juice Philippines. "Jamba has always worked hard to simplify healthy living and we believe the brand will be a big hit with Filipinos. We are very excited to open our first store."

Max's Group and Jamba Juice signed an agreement to develop 40 stores over ten years. This agreement represents the latest step in Jamba's international franchise store growth and supplements their expansion into South Korea, where nine stores are currently open and Canada, where the first store recently opened.

Jamba Juice plans on developing between up to 80 locations in traditional, non-traditional, and express formats in 2011 in the United States and is currently awarding franchise opportunities in select markets internationally. For more information about joining the Jamba Juice team, visit http://jambafranchise.com

About Jamba, Inc.

Jamba, Inc. is a holding company which owns and franchises, on a global basis, Jamba Juice stores through its wholly-owned subsidiary, Jamba Juice Company. Jamba Juice Company is a leading restaurant retailer of better-for-you beverage and food offerings, which include great tasting fruit smoothies, fresh juices and teas, hot oatmeal made with organic steel cut oats, fruit and veggie smoothies, Whirl'ns(TM) Frozen Yogurt, breakfast wraps, salads, sandwiches, California Flatbreads(TM), and a variety of baked goods and snacks. As of October 4, 2011, there were 752 locations in the United States consisting of 310 Company-owned and operated stores and 442 franchise-operated stores. In addition, at October 4, 2011 there were 10 international stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Max's Group of Companies

Max's Group of Companies is a registered Filipino-owned corporation that was established in 1945. Max's transitioned from a small cafe in Scout Tuason, Quezon City to become one of the most established corporations in the Philippines today with 120 local branches, 9 branches in Canada and the United States, and ongoing plans to reinforce its global expansions. Max's Group of Companies owns and manages three of the most competitive and thriving brands in the Philippines - Max's Restaurant, Max's Corner Bakery and Krispy Kreme Philippines.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

For Jamba, Inc.
Don Duffy, ICR

SOURCE: Jamba Juice



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