Jack in the Box(R) Holiday Elves Raise Funds for Big Brothers Big Sisters

November 09, 2011 // Franchising.com // SAN DIEGO - Jack in the Box® restaurants are enlisting the support of pointy-eared elves to help raise money during the holidays for Big Brothers Big Sisters, the nation’s largest donor-supported network of volunteer mentors of youth. Beginning this week, participating Jack in the Box restaurants are selling a limited-edition ornament, featuring a Jack-style head sporting a green and white knit holiday cap and pointy elf ears, for just $1, plus tax, with proceeds going to Big Brothers Big Sisters, the primary charitable partner of Jack in the Box for more than a decade.

This is the fourth year that Jack in the Box has sold a limited-edition promotional item to raise funds for Big Brothers Big Sisters to provide long-term mentoring services to help children who face adversity succeed in school and in life. The previous three promotions were major successes, raising a combined total of nearly $1 million for the youth mentoring organization.

The majority of funds raised from this year’s antenna ball promotion will help provide mentors and ongoing mentoring support to children from military families with parents deployed overseas. Jack in the Box has been a long-time supporter of military families and helped launch Big Brothers Big Sisters’ Operation Bigs program in San Diego in 2004. The program initially served children and volunteer mentors from military families at Camp Pendleton Marine Corps Base and has expanded throughout San Diego since then with support from Jack in the Box.

"Children in military families face unique challenges. Thanks to Jack in the Box and its continued generous support of Big Brothers Big Sisters’ Military Mentoring Program, we are able to bring our proven mentoring programs to more young people who need us," said Big Brothers Big Sisters of America President & Chief Executive Officer Karen J. Mathis. "Big Brothers Big Sisters matches lead to measurable outcomes—educational success, avoidance of risky behaviors and delinquency, higher aspirations, improved relationships and greater confidence."

[Note to media: A high-res photo of the elf ornament is available at http://www.jackinthebox.com/corporate/press-room/photo- gallery/categories/products/premiums/.]

About Big Brothers Big Sisters

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters’ mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.

Partnering with parents/guardians, school, corporations and others in the community, Big Brothers Big Sisters carefully pairs children ("Littles") with screened volunteer mentors ("Bigs") and monitors and supports them in one-to-one mentoring matches throughout their course. The organization holds itself accountable for children in the program to achieve measurable outcomes, such as higher aspirations; greater confidence and better relationships; educational success; and avoidance of delinquency and other risky behaviors. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated. Headquartered in Philadelphia with as network of about 360 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteer mentors and families. Learn how you can positively impact a child’s life, donate, or volunteer at BigBrothersBigSisters.org.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 19 states. The company created The Jack in the Box Foundation in 1998 to focus its charitable giving efforts and make a greater impact in Jack in the Box® restaurant communities. The Foundation is a 501 (c) (3) nonprofit organization funded by donations from Jack in the Box Inc., its employees, franchisees and vendors. The Foundation has contributed approximately $7 million in financial and in-kind support to Big Brothers Big Sisters, its primary charitable partner since 1998. For more information, visit www.jackinthebox.com.

Contact:

Kathy Kovacevich, (858) 571-2544
The Jack in the Box Foundation
kathy.kovacevich@jackinthebox.com

Jill Godsey, (215) 665-7730
Big Brothers Big Sisters of America
jill.godsey@bbbs.org

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