For The First Time Ever, Toys″R″Us(R) Stores Nationwide To Open At 9pm On Thanksgiving Night
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For The First Time Ever, Toys″R″Us(R) Stores Nationwide To Open At 9pm On Thanksgiving Night

More than $12,500 in Savings Await Black Friday Shoppers at Toys"R"Us, Plus, Rewards“R”Us® Members Can Earn 10 Percent Back on Purchases; Toys"R"Us Facebook Fans to Receive an Exclusive Sneak Peek of Black Friday and Thanksgiving Weekend Deals and Discounts, Along with the Opportunity to Win the Red Carpet Treatment at their Local Toys"R"Us

November 15, 2011 // // WAYNE, NJ – Toys"R"Us® announced that its stores nationwide will open their doors at 9pm on Thanksgiving night to welcome Black Friday shoppers as they kick off the holiday shopping season.* Customers eagerly anticipating the arrival of the Toys"R"Us Thanksgiving weekend circular on November 24, which is filled with more than $12,500 in savings, including doorbusters, Thursday through Saturday discounts and free gift-with-purchase offers, can receive a sneak preview by visiting the Toys"R"Us Facebook page,, beginning at 12 noon today. Toys"R"Us Facebook fans will also have the opportunity to win a red carpet, private shopping experience at their local store before the Black Friday crowd enters.

The 28-page Toys"R"Us Thanksgiving weekend circular will appear in newspapers across the country and online at on Thursday, November 24, offering nearly 300 deals. In addition, current and new Rewards“R”Us® members can earn 10 percent back on purchases made in-store and online.** New for this holiday season, Rewards“R”Us members can also earn a 2012 Super Savers Pass when they spend $200 or more through Saturday, December 24, through which they’ll receive more than $100 in savings, including exclusive coupons sent via e-mail each month in 2012.

“We know our customers like to get an early start on their Black Friday shopping, so we’re offering more savings than ever and providing even more hours to save by opening our stores at 9pm on Thanksgiving night,” said Greg Ahearn, Chief Marketing Officer, Toys"R"Us, U.S. “Black Friday is truly the kickoff to the holiday shopping season, and we’re excited to welcome customers at Toys"R"Us stores across the country for what has become an annual tradition for many families after Thanksgiving dinner is finished.”

The Season of Savings Begins with Hot Doorbusters: 9pm Thanksgiving Night

As soon as the turkey is gobbled and the dinner table is cleared, family, friends and eager shoppers can get a jump start on fulfilling holiday wish lists at Toys"R"Us by scanning their newspaper circulars for Black Friday deals. With Toys"R"Us stores opening at 9pm on Thanksgiving evening, savvy savers have even more hours to shop for Black Friday values – in fact, 26 hours straight, as the doors of Toys"R"Us stores will not close until 11pm on Friday, November 25. Consumers can also take advantage of these same deals and discounts at beginning Thursday, November 24 at 9pm.

Following are examples of select doorbusters available at Toys"R"Us stores beginning Thursday, November 24 at 9pm through Friday, November 25 at 1pm, while supplies last:

Free $50 Toys"R"Us Gift Card with purchase of any Apple® iPod® touch (Available on in-store purchases only; Limit one per guest; Valid 6 hours after activation and expires 1/28/12)
SAVE $120 on POWER WHEELS Boss or Barbie 12-Volt Ford Mustang Ride-Ons – Was: $319.99 each; Now: $199.99 each
50% OFF LeapFrog Leapster® 2 – Was: $49.99; Now: $24.99
50% OFF My Baby Alive – Was: $44.99; Now: $22.49
50% OFF Riptunes 2GB MP3 Player with Video – Was: $29.99; Now: $14.99
50% OFF Sylvania 7-inch Android Tablet or 7-inch Android Netbook – Was: $149.99 each; Now: $74.99 each
40% OFF ALL LeapFrog Leapster® Software – prices vary
40% OFF TRANSFORMERS Dark of the Moon Ultimate Optimus Prime – Was: $79.99; Now: $47.99
35% OFF Select LEGO® Construction Sets – prices vary
BUY 10 for $10 on ALL Squinkies™ 2-Packs (Must purchase 10 to receive the deal; Originally $2.49 each)
BUY 2 GET 3rd FREE on Beyblade Metal Fusion Battle Tops – prices vary
$10 Special Value Pack of Babies“R”Us® Diapers (48 – 96 ct) – Over $50 value (Includes $38 in coupon savings; Limit 4 per guest; Available at Toys"R"Us and Babies“R”Us) and will also preview more than 40 “Mystery Deals” on Tuesday, November 22 at 12:01am. These secret savings will be available in Toys"R"Us stores from 9pm on Thanksgiving night until 1pm on Friday afternoon, but customers can only find out about them by visiting these sites in advance.

Earlier Risers Still Have Time to Snap Up Savings: 5am – 1pm on Friday, November 25

Those who prefer to sleep off their turkey dinner before heading to stores will still have the opportunity to take advantage of incredible savings at Toys"R"Us, with nearly 50 new doorbuster deals available on Friday, November 25 from 5am – 1pm during the 26-hour sale, while supplies last. Following are examples of these doorbusters:

FREE $19.99 Imaginarium Starter Kit with ANY Imaginarium® or Crayola® Easel priced $19.99 or more (Limit one per guest)
SAVE $20 on Crayola® Digital Camcorder and Camera (sold separately) – Was: $49.99 each; Now: $29.99 each
SAVE $30 on Toys"R"Us-Exclusive Disney Princess Royal Talking Kitchen – Was: $69.99; Now: $39.99
50% OFF Tonka® Bounce Back Racer – Was: $29.99; Now: $14.99
50% OFF LeapFrog Alphabet Pal – Was: $19.99; Now: $9.99
50% OFF Serta® Master Sleeper Crib and Toddler Mattress (Available at Toys"R"Us and Babies“R”Us) – Was: $179.99; Now: $89.99
50% OFF Select Shermag Glider and Ottoman Combos or Newco Upholstered Recliners (Available at Toys"R"Us and Babies“R”Us) – prices vary
40% OFF Select LEGO Construction Sets – prices vary
BUY 1 GET 1 FREE on ALL Earth’s Best Variety or Pantry Packs (Limit two per guest; Available at Toys"R"Us and Babies“R”Us) – prices vary

Marathon Shoppers Can Take Advantage of the Thursday through Saturday Sale

Customers can take advantage of deals and discounts on nearly 200 additional items at Toys"R"Us stores nationwide, from Thursday at opening until Saturday closing. Following are highlights of the deals and discounts available at Toys"R"Us stores from Thursday, November 24 at 9pm through Saturday, November 26 at 11pm, while supplies last:

BUY 1 GET 1 50% OFF ALL Trash Pack® purchases – prices vary
BUY 1 GET 1 50% OFF ALL Moshi Monsters™ purchases – prices vary
FREE $10 Toys"R"Us Gift Card and $100 Savings with ANY Xbox 360 console purchase
BUY 1 GET 1 FREE on ALL Toys"R"Us® Battery Pack purchases – prices vary
BUY 1 GET 1 for $5 on Select Xbox® 360, PS3 and Wii® video game purchases between $29.99 and $59.99
50% OFF Fisher Price® Medical Kits – Was: $14.99 each; Now: $6.99 each
50% OFF Crayola® Super Art Kits – Was: $19.99 each; Now: $9.99 each
50% OFF ALL Carter's® Clothing and Sleepwear (Available at Toys"R"Us and Babies“R”Us) – prices vary
50% OFF ALL Disney® NFL Pillows and Blankets (Available at Toys"R"Us and Babies“R”Us) – prices vary
20% OFF Air Swimmers® eXtreme from Animal Planet™ – Was $49.99; Now: $39.99
FREE Pampers Value Box of Wipes (384ct or less) with ANY purchase of a Pampers Value Box of Diapers (88ct or more) (Available at Toys"R"Us and Babies“R”Us)

Toys"R"Us Facebook Fans Can Enter Black Friday Red Carpet Sweepstakes

Now through November 17 at 11:59pm EST, new and current fans of the company’s Facebook page,, can enter an exclusive sweepstakes for the chance to win a Toys"R"Us Grand Prize Black Friday Shopping Event. One winner will receive limo service and red carpet entry to their local Toys"R"Us store on Thanksgiving evening at 8pm – one hour before the store officially opens for Black Friday shopping. This winner will also receive a $1,000 Toys"R"Us gift card and a personal shopper to assist them in selecting the perfect gifts for the kids on their list.***

One hundred second prize winners will receive a $100 Toys"R"Us gift card that they can use on Black Friday. All winners will be notified by email at least one week prior to Thanksgiving. After visiting to enter, social savvy customers are encouraged to let their friends and family know about this exciting shopping opportunity simply by clicking the “Share” button and posting it to their Facebook Wall.

Holiday Survival Coupon Book for First 100 Black Friday Customers at Each Store

This Black Friday, the first 100 customers to line up at their local Toys"R"Us store will receive a 48-page coupon booklet valued at more than $500 in savings, helping customers to stretch their dollars while dining out, catching a movie, going clothes shopping or booking a family cruise. In addition to the offers in the booklet, customers will gain access to the SaversGuide® website for 60 days, where they can enter their ZIP code to discover even more great deals at their favorite restaurants, attractions and destinations. Coupons retrieved online must be printed to redeem the offers.

*Toys"R"Us stores nationwide will open at 9pm on Thursday, November 24, except for stores in Paramus, NJ, which will open on Friday, November 25 at 7am, and select stores in Maine, Massachusetts, Rhode Island and Puerto Rico, which will have varying store open times. In general, these hours do not apply to Toys"R"Us Express or Outlet locations, which will follow the hours of their respective shopping centers. All store hours can be found online at
**Excludes purchases of gift cards, shipping and handling charges, and reward eligible greeting cards, formula, diapers and LeapFrog products. See a store employee or for maximum rewards and complete details. Customers who spend $500 or more will earn the maximum reward of $50 in “R”Us Dollars.
***If the grand prize winner is not within a 100 (one hundred) mile radius of a Toys"R"Us store location, Toys"R"Us reserves the right to substitute the shopping spree with a gift card of comparable or greater value.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys"R"Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies“R”Us and FAO Schwarz on Facebook at, and, and on Twitter at and

Media Contacts:

Toys"R"Us, Inc.
Adrienne O'Hara
646-366-8863/ 973-617-4383

Bob Friedland




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