November 17, 2011 // Franchising.com // Dallas, TX - With Thanksgiving right around the corner, Americans will soon be indulging in the traditional turkey day fare – all 3,000 calories of it, according to leading nutritional experts. For the second year in a row, Gold’s Gym and Shape magazine are teaming up to encourage all Americans to enjoy every last bite of their meal and then enjoy a heaping serving of exclusive workout routines designed to burn off every last calorie.
The two leading health and fitness organizations partnered up again for the “Trim the Fat” campaign, aimed at helping consumers battle the holiday bulge. Consumers can visit www.goldsgym.com/ttf/ to download calorie-blasting exercise routines designed by celebrity trainers that will help them burn off each item on their plate and tone up different areas of their body. In addition, consumers can check out www.shape.com/trimthefat for fitness tips and videos from the Gold’s Gym Fitness Institute and download a 7-day VIP pass to Gold’s Gym (goldsgym.com for locations). Shape.com readers can also enter for the chance to win one of five 1-year memberships (a $700 value).
As an added bonus, Gold’s Gym is opening its doors to the public for free workouts on “Black Friday,” November 25, transforming it to “Trim the Fat Friday.”
"We all tend to overindulge during the holidays and then feel a little guilty about it. That’s why we’re bringing back Trim the Fat Friday – Americans should be able to enjoy their Thanksgiving feasts and then have a fun way to work it all off,” said Lisa Zoellner, chief marketing officer for Gold’s Gym International. "With Trim the Fat Friday, Gold’s Gym and Shape are providing consumers specific workouts along with instructional videos and free access to more than 500 Gold’s Gyms nationwide to win the holiday battle of the bulge.”
Consumers are welcome to show up at any participating Gold’s Gym on Friday, November 25, to take advantage of their free Trim the Fat Friday workout. (Limit one workout per customer and must be a local resident with identification.) For additional information on the Trim the Fat Friday menu of workouts, everyone is encouraged to check out www.goldsgym.com/ttf or www.shape.com/trimthefat.
Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 41 states and 28 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.
Consumers can also see the inspiring member success stories from the new Gold’s Gym “Stronger Than” campaign at www.goldsstrongstories.com.