SOUTHBURY, CT--(Marketwire - Nov 21, 2011) - While the competition continues to make budget cuts in response to the prolonged economic crunch, Brian Miller, COO and president of AdviCoach®, says business owners now need to stay even more visible in the marketplace to preserve their customer base and build on their market share. And they can do that by creating more brand visibility in creative, effective ways.
"Business owners can balance the need to reduce costs with the need to sustain and grow market share for the long run," says Miller. "Our coaching process and Rapid Impact Strategies are designed to do just that."
According to a research study by McGraw-Hill, companies that market during economic downturns can achieve dramatic results. The study of more than 600 businesses in the 1981-1982 recession found that businesses that maintained or increased their ad spending during that recessionary time averaged higher sales growth during the recession and in the following three years.
AdviCoaches can tap into the expertise and resources of sister company Business Partner Marketing Coach to shape marketing and sales programs that will help to preserve the customer base a client has worked so hard to gain.
"Just increasing something like promotional wear for all employees can help spark a discourse with potential clients as to what services they offer and how effective they can be to the bottom line," says Miller. "By investing a little time and money in a practical but visible manner, business owners can stay top-of-mind with their existing customers and at the same time seek out new opportunities with future potential."
AdviCoaches work collaboratively with clients to provide customized education and strategic business solutions applicable under any set of economic circumstances. Unlike traditional consultants that specialize in a particular business discipline or industry, AdviCoaches deliver a variety of services to enhance the performance of small to mid-size businesses in any industry.
For more information about business coaching services and AdviCoach, please visit http://www.advicoach.com/.
AdviCoach is the premier source for business coaching and advisory services customized for small to mid-size businesses. With its unique "AdviCoach Advantage," AdviCoaches help businesses increase their ROI and deploy a multitude of Rapid Impact Strategies to impact the bottom line of their business. Today, AdviCoach, along with sister companies The Entrepreneur's Source and Business Partner Marketing Coach, dominates the $1.5 billion dollar Business Coaching/Consulting franchise market with 33 percent market share in North America. In 2011, AdviCoach was ranked in the top 100 fastest growing franchises by Entrepreneur Magazine; in the Top 100 new franchises by Franchise Market Magazine and listed in the Franchise 500 by Entrepreneur Magazine for 2 consecutive years. Other news on FSBI international brands can be found on www.FranchiseNewsRoom.com.
Cynthia L. Schick