Alvin and the Chipmunks(TM) and The Chipettes(TM) are Chipwrecked at Build-A-Bear Workshop

ST. LOUIS--(BUSINESS WIRE)--Nov. 22, 2011-- Build-A-Bear Workshop®, in a partnership with Twentieth Century Fox Consumer Products and Bagdasarian Productions, announced today the debut of Alvin and Brittany plush characters strutting straight off the red carpet and into stores nationwide. Beginning November 25, Guests can make their own Alvin and Brittany ($23 each), stars of the highly anticipated third installment of the blockbuster family film franchise, Alvin and the Chipmunks: Chipwrecked! arriving in theaters December 16. Also available are mini Alvin and the Chipmunks friends Simon, Theodore, Jeanette and Eleanor ($12 each, or $10 each when Guests purchase two or more) in pre-stuffed mini form, all dressed in island apparel.

“Fans of Alvin and the Chipmunks will be excited to find these friends at Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “Our Guests will love taking home these characters from the big screen for endless entertainment long after the credits roll.”

“Build-A-Bear Workshop’s latest product line highlights the iconic features of both Alvin and the Chipmunks and The Chipettes in a merchandising program that is sure to inspire Guests this holiday season,” said Jeffrey Godsick, President of Fox Consumer Products.

Make-your-own Alvin comes sporting a Hawaiian tee and make-your-own Brittany comes wearing a fuchsia slip dress. To be ready to hit the red carpet at a moment’s notice, Alvin can be dressed in a slick white tux ($13.50) and Brittany in a Build-A-Bear Workshop exclusive salsa dancing dress ($13.50). These accessories, Alvin, Brittany and friends will be available in stores and online at buildabear.com®.

Guests who purchase Alvin or Brittany will receive a virtual chipmunk for their online character to redeem on Bearville.com™, the Build-A-Bear Workshop online entertainment destination and virtual world. Additionally, all Guests will be able to view an Alvin appearance on The Chloe Show and enjoy two Alvin and the Chipmunks: Chipwrecked! trailers featured in the Bearville™ theater.

Build-A-Bear Workshop will also offer a Chipwrecked Screening Sweepstakes on the Build-A-Bear Workshop Facebook page from November 25 through December 11. Guests, age 13 and older, can enter to win a private screening of Alvin and the Chipmunks: Chipwrecked! for themselves and up to 300 guests. Visit Build-A-Bear Workshop’s Facebook page, www.facebook.com/buildabear, for more details or to enter.

For more information on the holiday motion picture event, Alvin and the Chipmunks: Chipwrecked! visit www.munkyourself.com or www.facebook.com/Alvin-and-the-Chipmunks.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For® lists for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com®.

Parental permission may be required to access Bearville.com. Visit Bearville.com for details.

About Bagdasarian Productions

A leading producer of high quality, family-oriented programming, Bagdasarian Productions, helmed by Ross Bagdasarian and Janice Karman, is best known for its creation and oversight of Alvin and The Chipmunks, The Chipettes, and other related characters. Originally created in 1958, The Chipmunks are presently one of the biggest family franchises with a multi-generational, international following.

About Twentieth Century Fox Consumer Products

A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks

About Fox Filmed Entertainment

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox International Productions.

Trademark

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

Contacts:

Build-A-Bear Workshop
Shannon Lammert, 314-423-8000 ext. 5379
314-556-8841 (cell)
shannonl@buildabear.com
or
Jill Saunders, 314-423-8000 ext. 5293
314-422-4523 (cell)
jills@buildabear.com

Source: Build-A-Bear Workshop

 

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