'Santa's Senior Helpers' Lend a Helping Hand for the Holidays
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'Santa's Senior Helpers' Lend a Helping Hand for the Holidays

Elders’ elves help seniors with everything from ‘Gift Wrap to Google’

November 29, 2011 // Franchising.com // Holidays are “the most wonderful time of the year” to many – but if you’re a senior, it’s also one of the most challenging. If seniors’ children can’t be by their side to help them put all the dressings on the holidays, Santa’s Senior Helpers can! These elders’ elves drive the cars, open the doors and wait in the lines for their aging friends who can’t do it on their own anymore. They hunt for deals, decorate, wrap the presents and help seniors shop online. They are Santa’s Senior Helpers, and they aren’t from the North Pole.

Caregivers from Senior Helpers, a leading national in-home senior care provider, are doing the little things and helping thousands of seniors from coast-to-coast prepare for the holidays. Whether they need errands run, cleaning done or even online shopping assistance, Santa’s Senior Helpers are lending a helping hand to embrace the season.

“The holidays can be tough on seniors, especially those who aren’t able get out and to do things like they used to,” says Peter Ross, co-founder and CEO of Senior Helpers. “We care for seniors in their own homes year-round but the holidays tend to bring additional challenges that require an extra set of hands and feet. From gift wrap to Google, our caregivers are taking care of everything seniors we care for need to celebrate the holidays.”

Two new trends many seniors are embracing this holiday season are more on-line shopping and increased experimentation with Internet-based technologies. Santa’s Senior Helpers show them how to find the best deals online and help seniors learn to use newer communication tools, like Skype and social media platforms, to connect with family and friends who may be far away.

Fast Facts About Seniors Online*

  • The number of seniors using the Internet has almost doubled since 2005
  • 57 percent of seniors plan to shop online for holiday gifts (latest figures)
  • 52 percent plan to do at least ¼ of their holiday shopping online (latest figures)
  • 26 percent of Americans over the age of 65 are using social networks and online communications tools

*Source: Pew Internet & American Life Project / Extend Health, Inc.

“We work with seniors living on their own each day and we understand how difficult and frustrating it can be when they realize they can’t do it all by themselves anymore,” Ross says. “The holidays can be a hectic and physically demanding time for a lot of people. We’re helping seniors by shouldering some of the burden so they can focus on enjoying the season, which is really what this time of year is all about.”

We can connect you with caregivers helping seniors in need prepare for the holidays and set up interviews with caregivers, seniors and senior care experts. We can also provide you with photo/video/b-roll opportunities in your area. This is a great holiday story that affects a huge portion of the population. Let us know if you’d like to tell it.

About Senior Helpers:

Senior Helpers connects professional caregivers with seniors who wish to live at home as opposed to a nursing or assisted living facility. The company has over 300 franchises in 42 states and one in Canada offering a wide range of personal and companion care services to assist seniors living independently with a strong focus on quality of life for the client and peace of mind for their families. Senior Helpers strives to be the leading companion and personal care provider that offers dependable, consistent and affordable home care.

Media Contacts:

Stacey Hilton, shilton@seniorhelpers.com, 919.459.8163
Sue Yannello, syannello@seniorhelpers.com, 919.459.8162



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