PARSIPPANY, NJ--(Marketwire - Dec 5, 2011) - For those fearful of an ugly sweater, tasteless fruitcake or other lackluster item gracing their holiday gift pile this year, Wyndham Rewards® is offering up "My Horrible Holiday Gift," a new contest that gives members a chance at trading in their less-than-desirable gift for two million Wyndham Rewards points or other valuable prizes including $50 and $100 gift cards.
Gift-giving (and receiving) has long been a point of contention in offices and families around the country. A recent poll by Wyndham Rewards found that thirty-two percent (32%) of Americans admitted to re-gifting their horrible holiday gifts, while seventeen percent (17%) say they receive their worst gifts from their in-laws.
"While the holidays are about spending time with loved ones, the reality is that people are disappointed when they don't get the gifts they'd hoped for," said Robin Korman, Wyndham Hotel Group senior vice president, Loyalty Marketing. "That's why we want to give our members a chance to flip the tables on their horrible gift and turn it into something that they really want."
Now through January 10, 2012, U.S. and Canadian Wyndham Rewards members who visit www.wyndhamrewards.com/holiday and upload a photo of their horrible holiday gift, along with a brief description of what makes it so bad, will be entered for their chance to win a grand prize of two million Wyndham Rewards points.
A team of Wyndham Rewards judges will pick five finalists from all eligible entries submitted. The public will then vote to select the grand prize winner. Finalists will be chosen based on: creativity, originality, popularity, and faithfulness to the idea. As an added bonus, finalists will each receive enough Wyndham Rewards points to redeem for a $100 gift card to the retailer of their choice.
Said Korman, "Whether it's 333 free nights at our hotels around the world, an $8,000 shopping spree to a favorite store or tickets to many of the best shows and sporting events -- with two million points, the possibilities are tremendous."
All entrants are encouraged to rate, comment on and share their favorite "Horrible Holiday Gift" submissions with family and friends through Facebook and Twitter. Online voting will take place from January 17, 2012 to January 23, 2012.
In addition to the grand prize and finalist prizes, five weekly drawings will be held throughout the contest in which all eligible entrants will be able to win a $50 gift card to a retailer of their choosing. Gift cards will be awarded in the form of Wyndham Rewards points.
To participate in the "My Horrible Holiday Gift" contest or view terms and conditions, members should visit www.wyndhamrewards.com/holiday. Travel can be booked by visiting www.wyndhamrewards.com or by calling (866) 996-7937.
Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels and offers more than 8 million active members the chance to earn and redeem points for stays at more than 6,500 hotels throughout 36 countries worldwide.
In addition to free stays, members may redeem their points for hundreds of reward options, including airline travel, resort vacations, event tickets, gift certificates for leading retailers and restaurants and more. Free stays start as low as 6,000 points, while other reward options start as low as 2,200 points. Members may also choose to earn airline and rail miles with 20 leading carriers. More information is available at www.wyndhamrewards.com.
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE: WYN) family of companies, is the world's largest hotel company with approximately 7,190 hotels and 611,200 rooms in 65 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham™, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham and international Ramada, Days Inn and Super 8 hotels, which are managed by one of the affiliates of Wyndham Hotel Group or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany; N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
The Wyndham Rewards Survey was conducted by Redshift Research (www.RedshiftResearch.co.uk) between November 18 and November 21, 2011. For this research, 1,000 interviews were fielded among nationally representative Americans ages 18 years and older using random-digit telephone dialing. Quotas were set to ensure reliable and accurate representation of the total U.S. population ages 18+.
Super 8 hotels in China do not participate in Wyndham Rewards. Contest open only to Wyndham Rewards members who reside in the U.S. or Canada. Visit www.wyndhamrewards.com/holiday for full promotion terms and conditions. Visa® is a registered trademark of Visa USA, Inc. Airline mile bonus valid with certain carriers.
M Booth & Associates
+1 (212) 539-3246