December 07, 2011 // Franchising.com // Put yourself in the mind of a child who has just suffered severe burns. You are taken to the emergency department where nothing is familiar and every face is strange. You are anxious, fearful and, of course, in pain. The mindset of such a child presents challenges for herself, health workers and families, as she needs pacifying. And she needs to have (sometimes) painful treatment.
“TLC for kids” looks after children in these situations and alleviates their distress, and the organization’s express purpose is to create “a positive feeling out of a negative situation.”
For the last six months, ActionCOACH Business Coach Stefan Kazakis was involved with “TLC for kids” under the Coaching for a Cause campaign. Fortunately, Stefan’s two boys have not been in this situation. Rather, Stephen (9 years) and Harris (7 years) are his “greatest inspiration.”
“I got involved with Coaching for a Cause because it is fantastic and helps children in need,” Stefan said.
“TLC for kids” needed guidance when Stefan first started coaching there. The charity wanted more people in Australia to be aware of the valuable work they do in hospitals with their successful distraction boxes. These are filled with toys and reading material that distract a child from their pain and distress. And they have proved to be very effective. Six months ago, “TLC for kids” needed to plan their approach to donations and sponsorships and to meet their desired targets. The charity was also aware that it needed to enhance its brand and firm up its business development strategies.
“I have helped them achieve their key objectives in those few months,” Stefan said.
“When I first came across them, through one of my other key ActionCOACH clients, I could see they needed to improve their communication and relationships with corporate sponsorship partners for the long term.”
All up, Stefan donated AU$15,000 worth of hours pro-bono coaching. The fortnightly coaching saw Stefan working as a Coach for a Cause to the value of AU$3,000 per month.
So far, Stefan has been aligned with children based charities. He is also in the process of creating a consortium to build orphanages in Third World countries.
And as if that is not enough, Stefan is now moving on to Coach for a Cause in the area of men’s health.
“Maybe in the area of depression or prostate cancer. I haven’t decided yet,” he said.
Coaching for a Cause is an innovative non-profit and charitable organization-based initiative exclusively offered by ActionCOACH, the world's number one business and executive coaching firm. The program makes pro-bono coaching available to charities and non-profits worldwide, while giving organizations systemized ways to generate more donations. To learn more, go to coachingforacause.org.