Cincinnati, OH (PRWEB) December 21, 2011 - Fresh Coat Painters has expanded its operations in Ohio with the launch of Dee Moultrie’s franchise to serve New Albany, Gahanna, Reynoldsburg, Groveport, Canal Winchester, Ashville, South Bloomfield and other communities east of Columbus. For Dee, research indicated an untapped market. “Our prices are comparable, but we’re more professional,” she said. “What I found was that there were painters who would not even come out unless they were guaranteed a minimum price. We don’t put those kinds of limitations on clients.”
Two years of careful research led the stay-at-home entrepreneurial mom to decide to buy the franchise.
“I started my first business when I was 16,” she said, adding that its success fueled her subsequent endeavors. After venturing into corporate life as an accountant, she decided to stay at home after the first of her three sons was born. In 1998, she and her husband, Herman, started their own real estate company, which complemented her desire to work from home and his full-time position as a teacher.
“I was looking for a way to expand that business as an investor,” she said. “I could see that more and more people were opting to stay in their homes and fix them up. I was looking for a proven system that I could invest in and that would give me a fast return on that investment.”
Moultrie, a native of the Columbus area, said she reviewed dozens of franchises, often in educational- or child-related enterprises, but found she always returned to real estate and home services.
“The Fresh Coat system was better than any that I had seen,” she said. “The marketing is top-notch. The franchise fee is affordable. And I liked that it is based in Cincinnati. The executive team impressed me, too, because I could see the expertise.”
Bernie Brozek, president of Fresh Coat, said Moultrie’s research matched that of her fellow franchise owners.
“Our business model promotes a much more professional approach to the painting industry, and entrepreneurs like Dee appreciate that professionalism,” he said. “She knows that the key to success in the service industry is ‘service’ from the initial phone call throughout the project and beyond. Quality referrals often are the key to long-term success.”
Moultrie said her local research supported the idea.
“Our prices are comparable, but we’re more professional,” she said. “What I found was that there were painters who would not even come out unless they were guaranteed a minimum price. We don’t put those kinds of limitations on clients. I also found a lot of one-person shops, which is fine, but the turnaround on a project can take much longer than when the client is dealing with a professional crew like ours.”
Moultrie also appreciated the way Fresh Coat treats its painters.
“We do not use subcontractors,” she said. “We hire employees, so we can assure quality and provide a level of accountability. Painting is a skill set, one that shows a degree of craftsmanship. I can offer a quality painter that level of dignity. Hire someone. Keep them loaded with work. Let them grow their skills. It’s one of my major motivations – hiring people and bringing dignity to their work.”
Brozek noted Moultrie’s understanding of the Fresh Coat principles of allowing each person in the operation to use his or her respective skills to the benefit of the client.
“Our owners spend their time promoting and growing their businesses,” he said. “Client service managers and painters use their knowledge and experience to provide exception paint jobs and ensure all the client’s expectations are met.”
Because of that commitment to the process, he said, owners need not be painters, which proved to be another perk for Moultrie.
“That was a huge selling point for me,” she said. “I know nothing about painting. I know the sales and marketing side. That’s my strength. I want to market and promote an awesome painter and help make a lot of homes beautiful.”
Brozek said Moultrie’s enthusiasm will aid in her success. “We help foster our franchise owners’ success by complementing their inherent abilities with quality marketing, training and resource materials.”
Among them are several client assistance programs including a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.
“The 24-7 call center is very unique,” Moultrie said. “It’s great to know that when clients call, they can reach a live person immediately. And I’ve found that Realtors love the Paint Now-Pay Later program because it lets them assist homeowners in getting their houses ready for sale without having that immediate expense.”
To learn more or to schedule a free on-site quote for residential or commercial projects in New Albany, Gahanna, Reynoldsburg, Groveport, Canal Winchester, Ashville, South Bloomfield and other Ohio communities east of Columbus, call 614-448-1303 or visit http://www.freshcoatcolumbuseast.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpainters.com.
Fresh Coat Painters