Little Caesars(R) Pizza Announces "Crazy" Offer for Its Popular Crazy Bread(R)

DETROIT, Dec. 27, 2011 // PRNewswire // -- Little Caesars® Pizza is celebrating the Little Caesars Pizza Bowl® with a special offer for football fans and pizza lovers across the country. To share in the excitement of the college bowl game, Little Caesars today announced a "Free Crazy Bread®" promotion. Today, Dec. 27 through Thursday, Dec. 29, Little Caesars customers can purchase any HOT-N-READY® pizza and get an eight piece order of Crazy Bread FREE with a valid coupon.The coupon is available at LittleCaesars.com and is valid from Dec. 27 – Dec. 29 2011.

"Little Caesars is excited to offer customers across the country a special offer for one of our most well known products, Crazy Bread," said Linda "LJ" Jaworski, senior vice president, Marketing & Corporate Communication, Little Caesar Enterprises, Inc. "This special coupon offers a great value to our customers. They have the opportunity to get one of our high quality products for free with a purchase of any HOT-N-READY pizza, with no waiting or need to call ahead."

The Little Caesars Pizza Bowl, featuring the Western Michigan Broncos and Purdue University Boilermakers, takes place tonight beginning at 4:30 p.m. ET at Ford Field in Detroit, home to the NFL's Detroit Lions and Super Bowl XL. The game is broadcasted live on ESPN.

For the fourth year in a row, Little Caesars has been named the "Best Value in America"* among all major quick-serve restaurant chains across the country.

"As a title sponsor of this college football bowl game, Little Caesars has continued to find ways to bring the game action to everyone with our special Little Caesars Pizza Bowl promotions," added Jaworski. "Whether experiencing the action from the stands or the living room, everyone can enjoy this offer."

Valid only at participating locations, there is a limit of one free Crazy Bread per customer, per visit. This promotion is not valid with any other offers. Coupon must be presented at time of purchase.**

About the Little Caesars Pizza Bowl

The Little Caesars Pizza Bowl is the Midwest's only major college football bowl game. The 2011 game marks the 15th year that the bowl has brought major college football bowl action to Detroit.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2010 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on four continents.

Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Mike and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

* "Highest-Rated Chain – Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2010

**Crazy Sauce is extra. Void where prohibited or taxed.

SOURCE Little Caesars Pizza

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