December 28, 2011 // Franchising.com // New Orleans, LA - Pizza lovers resolving to be healthier in 2012 have a gut-friendly fast food choice in Naked Pizza, the growing pizza franchise boasting 1/3 less calories than other leading pizza options.
The company’s core mission is centered on using the pizza industry as a Trojan horse to demonstrate that fast food can be redesigned as part of the solution to the global epidemic of obesity and chronic disease related to diet.
Naked Pizza, named for its recipe free of any added sugar or artificial preservatives, is certified as low glycemic by the University of Toronto (creators of the GI Index), and features an Ancestral Blend® crust made with ten grains, prebiotic agave fiber and probiotics — healthful bacteria that promotes digestive balance.
In addition to a wide array of veggie and meat toppings, the Naked Pizza menu offers a gluten-free crust option, and in select locations, a Daiya premium cheese-alternative.
“About 80% of New Year’s resolutions fail because we make it all about BIG changes—often in terms of trading down—but it’s the little things that get us in the game,” says Naked Pizza co-founder Robbie Vitrano, “So we made a delicious pizza that’s still round, still comes in a square box, but that is healthier because we paid attention to nature and nutritional science and tweaked the recipe, like losing the sugar and freaky chemicals and using multiple grains instead of a single, highly processed one. If we can make one of the world’s most popular and unhealthy fast foods healthier, anything is possible.”
Naked Pizza’s nutritional fast food concept and engaging use of social media attracted the attention of high-profile investors like Mark Cuban and the Kraft Family. After establishing itself as a franchise company in 2009, Naked Pizza has opened 24 stores, including three in Dubai, with over 500 in development worldwide. The brand also recently ventured into the frozen food sector, and can be found in Sunflower Farmers Markets.