December 29, 2011 // Franchising.com // ATLANTA - Smashburger, the nation’s fastest growing “better burger” restaurant, brings its fresh approach to burgers to Sandy Springs with the opening of the fifth Atlanta-area location on Wednesday, December 28, 2011 at 6080 Roswell Road. Smashburger brings its juicy burgers that are smashed fresh, served delicious, along with its Haagen-Dazs ® shakes, tempting sides and regional menu items crafted to please locals’ palates to this Atlanta suburb. This is the fifth of 20 plus Atlanta-area Smashburger locations that local franchisee Phil Wilkins is slated to open over the next seven years.
Each Atlanta Smashburger features a regional menu created with regional flavors and tastes in mind. The Atlanta menu includes: Atlanta Smashburger, which features 100 percent Certified Angus Beef, peach BBQ sauce, Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw on an egg bun and the Atlanta Smashdog, topped with Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw.
“We are confident Sandy Springs residents will enjoy the “better burger” Smashburger offers as well as the regional menu designed specifically for the unique palettes of Atlanta,” says Smashburger Founder & Chief Concept Officer Tom Ryan. “Our menu provides guests the chance to try one of our signature creations or to get creative and build their own.”
At Smashburger, the secret is in the smash. It starts with 100-percent—fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses and highest-quality condiments.
Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, hand-spun Häagen-Dazs® shakes and IBC root-beer floats in frosted mugs.
“We are proud of how successfully we’ve been able to grow in the Atlanta market and we’re excited to join the Sandy Springs community,” says Smashburger Chairman & CEO David Prokupek. “Phil Wilkins has been a great collaborator and we look forward to working with him to bring our “better burger” experience to the great Atlanta area.”
“We are excited to announce that the Sandy Springs restaurant will be our first free-standing store,” says Phil Wilkins, Atlanta-area Smashburger franchise owner. “The location will have plenty of parking for all of our customers.”
Smashburger, the country’s fastest growing, fast casual “better burger” restaurant, is a fresh approach to burgers and restaurants as a whole. Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order. Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes– including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with141 restaurants nationwide. Smashburger topped the Forbes Most Promising Company list in 2011 and was also named to the 2011 Inc. 500 list. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.
Rising Star, Inc. CEO Phil Wilkins is the Atlanta-area Smashburger franchise owner. Founded in 1997, Rising Star, Inc. has extensive restaurant experience, including the ownership of four McDonald’s ® restaurants in Lexington, Kentucky. Today, the company has ownership rights to 28 Smashburger stores in the Atlanta-area. Wilkins, recently featured in Franchise Times, has served on the board of directors for 5/3 Bank of Central Kentucky, the YMCA, and is an avid supporter of youth sports and educational programs.