Beef 'O' Brady's Signs Five-Year Foodservice Distribution Agreement With Sysco
Growing Franchise Sets Framework for Imminent Expansion
January 09, 2012 // Franchising.com // TAMPA, Fla. - Beef 'O' Brady's announced today that it has signed a five-year agreement with Sysco Corporation, the global leader in food distribution, as its primary food distributor. Beginning in March 2012, Sysco will serve 185 Beef 'O' Brady's locations in the United States.
Although the agreement has not been implemented system-wide, Beef’s anticipates the partnership will produce better product supply chain efficiency and greater consistency among its stores, which now operate in 22 states.
“As Beef 'O' Brady's continues to develop throughout North America and ultimately internationally, the collaborative effort will undoubtedly optimize each brand’s strengths and effectiveness,” said Chris Elliot, CEO of Beef 'O' Brady's. “We have entered a vital turning point in our operations as we look toward expanding throughout the United States and beyond. Our partnership with Sysco in anticipation of that growth is most certainly a step in the right direction.”
In 2011 alone, Beef 'O' Brady's opened more than 10 restaurants and signed agreements with franchise partners to open approximately 20 more. The Tampa-based franchise also earned a myriad of company milestones in 2011 by openings its first restaurant west of the Rocky Mountains in Meridian, Idaho, and signing franchise agreements in both California and Arizona. Executives with the company anticipate another banner year in 2012, projecting 25-plus restaurant openings, including openings in new international markets.
Sysco currently accounts for North America’s largest distribution platform. The corporation is a global leader in marketing and distribution of food products to restaurants, hotels, healthcare and educational facilities, and other foodservice operators.
“We are pleased to partner with Beef 'O' Brady's as its primary food distributor,” said Dick Abbey, vice president of Contract Sales at Sysco. “Beef’s is a well-established restaurant chain, and our key strategic objectives are in line with one another. Sysco is committed to help Beef’s grow its business over the next five years and beyond.”
About Beef 'O' Brady's
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla., has more than 220 locations in 21 states. Visit www.beefobradys.com for more information.
Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. The company operates 177 distribution facilities serving approximately 400,000 customers. For the fiscal year 2011 that ended July 2, 2011, the company generated record sales of more than $39 billion. For more information about Sysco visit the company's Internet home page at www.sysco.com and for investor relations news follow us at www.twitter.com/SyscoStock.
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