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Bach to Rock Launches National Franchise Program

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America’s Music School Plans to Leverage Music Education Trends to Grow Nationwide

January 11, 2012 // Franchising.com // Bethesda, MD.– Bach to Rock (B2R), America’s music school for students of all ages, announced today it plans to expand nationwide by offering franchise opportunities to qualified candidates. This is an opportunity for entrepreneurs to build a business that is dedicated to helping children, seniors and adults learn to play the music they love. B2R is currently seeking candidates to open franchise locations in the Mid-Atlantic region, from New Jersey to North Carolina, and plans to broaden its efforts into markets across the country.

B2R opened its first corporate-owned location in Bethesda, Maryland in 2007 and has since grown to six schools, two in Maryland and four in Virginia. Co-founded by a Julliard-trained middle school teacher, Bach to Rock transformed music instruction into a team sport by coupling rigorous individual instruction with “jam sessions” that keep students motivated by playing in a group. This year, Inc. magazine named Bach to Rock as one of the fastest growing private companies in America and the Washington Business Journal named it the number one company to watch in 2012.

“We’ve experienced solid growth at all our Bach to Rock schools and are now ready to begin expanding our footprint nationwide,” said Brian Gross, President of Bach to Rock. “Interest in playing music is at an all-time high, especially with the popularity of television shows like American Idol and Glee, as well as pop culture phenomena such as Guitar Hero, Rock Band and iTunes. Bach to Rock is poised to meet the increased need for high quality music education, and we look forward to introducing our unique teaching approach to more students across the country.”

Several economic, demographic, and psychological trends make this is an ideal time to own a Bach to Rock music school. As schools and local governments cut music education programs, many are turning to private music lessons to fill the void understanding the value that music can bring. According to a recent Gallup survey by NAMM (the National Association of Music Merchants), more people are playing music and own musical instruments today than in the last decade.

“Bach to Rock is not an ordinary music school,” said Gross. “Our curriculum is based on the knowledge that students learn best when they join together to play the music they like most. We call this our B2R method and it is what fosters teamwork, builds self-esteem, and motivates our students to stay committed to developing their music skills.”

Bach to Rock franchisees are provided with an array of tools to position them for success including: a proprietary web-based management system; hands-on training to learn our unique teaching methods, management and administration of a school; and proven advertising and marketing programs. Additionally, Bach to Rock provides site selection support and prototypical specifications for the build-out.

Individuals seeking to own and operate a Bach to Rock should posses a minimum net worth of $600,000 and liquid assets of at least $100,000. To fuel B2R’s growth, the company is seeking qualified franchise candidates with strong management or business backgrounds. While music experience or ability is not necessary, candidates should be able to build a strong team of committed musicians to ensure the school’s success. Franchisees can expect their initial investment to start at approximately $397,130, including a $35,000 franchise fee.

Aside from a robust support system designed to build their business, franchisees can depend on a breadth of revenue streams from an early childhood education program called Rock City that helps preschoolers build a foundation to read music and develop fine motor skills to B2R’s senior program that challenges active adults to share their love of music and enhance their own learning. Additional opportunities for a diverse revenue base include a state-of-the-art recording studio, birthday and corporate parties, and summer camp programs.

To learn more about ownership opportunities with Bach to Rock, contact Ralph Rillon, Vice President of Franchise Development for Bach to Rock toll-free at 855-B2R-7570 (1-855-227-7570) and franchise@b2rmusic.com, or www.b2rmusic.com/franchise.

About Bach to Rock

Bach to Rock is a music education school for students of all ages from early childhood through high school and beyond. The B2R method is based on the belief that learning music is fun and students learn best when they play music they enjoy. Weekly ensemble instruction and jam sessions lead to public concerts, Battle of the Bands and recording sessions in B2R’s professional recording studios. B2R builds technique, fosters teamwork and enhances self-esteem through private lessons, band instruction, and public performance. B2R schools are currently located in Maryland in Bethesda and Gaithersburg, and in Virginia in McLean, Herndon,South Riding and Landsdowne. For more information, visit www.b2rmusic.com.

About Cambridge Information Group (CIG)

CIG, the investment firm that owns Bach to Rock, is primarily focused on education, research and information services companies. Founded in 1971, CIG continues under the same family stewardship today, with a focus on building companies for long-term success. Headquartered in New York, NY and Bethesda, Maryland, CIG’s operating companies employ more than 2,100 people in offices around the world. For more information, visit www.cigcompanies.com.

Contact:

Rachel Tabacnic
Fish Consulting
954-893-9150 x11
rtabacnic@fish-consulting.com

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