Choice Hotels International Celebrates 5,000th choiceADVANTAGE Installation

SILVER SPRING, Md., Jan. 25, 2012 // PRNewswire // -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, announced today that it has deployed its cloud-based hotel property management system, choiceADVANTAGE, to its 5,000th hotel - the Comfort Hotel De L'Europe of Saint-Nazaire, France. Currently, the one-of-a-kind software solution is one of the lodging industry's most widely distributed web-based proprietary systems.

The user-friendly choiceADVANTAGE solution provides Choice Hotels franchisees with unparalleled advanced hotel management functionality. The software's innovative features include efficient guest servicing, sophisticated revenue management, complete groups functionality, remote access, and full integration with the company's programs. As a cloud-based software, the system is also accessible from any computer that offers Internet access.

"From the moment a reservation is made through check out and even after a stay, our choiceADVANTAGE system provides our franchisees with a fully integrated solution to manage guest interaction at every stage," said Todd Davis, chief technology officer for Choice Hotels. "Specifically designed and built to seamlessly interact with our central reservation and customer relationship management system on the Internet, this software adds value for our hotel owners and we're thrilled for its now truly global footprint."

As an above-property, Web-based solution, choiceADVANTAGE requires a minimal initial investment for hotel franchisees, since it eliminates the need to purchase, store and maintain the costly infrastructure and hardware typically associated with traditional property management systems. The lower total cost of ownership for choiceADVANTAGE continues to be an attractive element of the overall value proposition that Choice Hotels offers to hotel franchisees as a lodging franchisor.

In a related milestone, the company also recently celebrated the 2,000th installation of its Rate Center management tool, developed for the choiceADVANTAGE system, which allows hotels to more effectively manage pricing and inventory. In addition, Choice Hotels recently surpassed the $1 billion mark for 2011 annual revenue, a record number for the company.

The choiceADVANTAGE software is currently in operation among properties in the U.S., Canada, Mexico, United Kingdom, France, Australia, and New Zealand. Plans to continue to introduce the software in Choice Hotels brand properties across Europe are in process. Choice Hotels celebrated its 3,000th property installation of choiceADVANTAGE less than two years ago in June 2010.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2011, 430 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 35,000 rooms, and 94 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collectionare proprietary trademarks and service marks of Choice Hotels International.

© 2012 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.



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