Soft Pretzel Favorite Auntie Anne’s Launches Baking Kit Recipe Challenge

New Contest Inspires Baking Fans to Submit Original Recipes

January 30, 2012 // // LANCASTER, Pa. - Ladies and gentlemen – start your ovens! Auntie Anne's, the iconic brand known for its fresh hand-rolled treats, is encouraging its fans’ inner bakers to shine this winter through its newly-introduced Baking Kit Recipe Challenge. Now through March 31, 2012, individuals have the opportunity to develop original recipes for appetizers, entrees and desserts using the Auntie Anne’s At-Home™ Baking Kit for a chance to win $1,000.

As part of Auntie Anne’s first-ever recipe challenge, contestants must use the dough and yeast from the official At-Home™ Baking Kit as the main ingredients. The rest of the creation, however, is entirely up to the contestant. The dough mix and At-Home™ Baking Kit are both versatile products and capable of baking a variety of delicious treats such as pretzels, pizzas, gourmet breads, breakfast pastries and more. Auntie Anne’s culinary experts have already created an assortment of recipes with the At-Home™ Baking Kit, and this year’s winning creation will be featured side-by-side with these recipes on

“We are thrilled to start receiving some amazing recipe submissions for the Auntie Anne’s Baking Kit Challenge,” said Heather Neary, Chief Marketing Officer of Auntie Anne’s. “It won’t be easy to pick our winners because we have some extremely talented fans. Win or lose, our contest will make for a fun way for families and friends to spend quality time together.”

Those interested in participating in the contest can submit their recipes online by visiting Submitted recipes will be judged on creativity, appearance, ease of preparation and taste, and the winners will be announced on National Pretzel Day on April 26, 2012 on the brand’s Facebook fan page and via its Pretzel Perks e-blast. The Auntie Anne’s At-Home™ Baking Kit is available for purchase at a variety of retail locations, including its national retail partner, Wal-Mart, or online.

About Auntie Anne’s

Auntie Anne’s Inc. is the world’s largest franchisor of hand-rolled soft pretzels, supporting more than 1,170 Auntie Anne’s® Pretzels locations worldwide. The concept mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. Auntie Anne’s is committed to pretzel perfection by guaranteeing you will love its pretzels or they will replace them with ones that you do. For more information about Auntie Anne’s Inc., visit,, or


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