February 21, 2012 // Franchising.com // It seems the hottest franchise idea out of the Atlanta area is subject to interpretation. One of the most popular franchise offerings in the past 12 months has been from a company called Keylingo Translations, which specializes in fast, efficient, affordable and very accurate translation services. Keylingo has sold a staggering 27 franchises across the country and in Canada since the beginning of their franchising endeavors in early 2011.
The business was the brainchild of founder, Frederick Marx, who started Keylingo Translations in his basement in 2004. “Although completely unrelated to my position as an expat in Chile, I was asked to translate the Chairman’s letter that would appear in my company's Annual Report,“ recalls Marx. “I came to the realization that the globe was getting smaller and businesses, large and small, were engaged around the world. There had to be a need for fast, consistently accurate translations and interpretation, and it was critical that it be correct not only in word, but more importantly, in context and localization.”
A year after inception, Marx brought on Stuart Sutherland, who as an international attorney had experienced the good, the bad and the ugly of the translation business. “My experience and the experiences of many of my legal colleagues was that accurate translation could be hit or miss. Attorneys work hard to make certain each word communicates exactly what it needs to in English, something that is crucial in legalese and contracts,” says Sutherland. “My goal in joining Keylingo was to participate in a platform that would not be hit or miss for other folks operating in the international sphere, but instead would be accurate and contextually precise 100% of the time.”
The energy, passion and penchant for perfection among Keylingo Translations' key people is contagious, and the niche they fill is growing daily and is more important than ever. Keylingo is offering the first comprehensive franchise program in the language translation industry, and the offering has found traction with experienced professionals looking for a good fit among the so many franchises currently available in so many industries. The many factors that make this type of business attractive to potential franchisees include a growing need that is easy to assess, an affordable franchise fee, a common large pool of translation/localization specialists, ensuring consistent quality and, unlike many retail franchises, normal working hours.
The First Keylingo Franchise Conference will be held in Atlanta, February 24 and 25, and the entire organization is ecstatic that there will be 27 franchises represented. One thing that is not subject to interpretation is the broad smile on Frederick Marx’s face.
Keylingo Translations is a business-to-business translation and localization company. Keylingo's unique value proposition is to offer exceptional local service combined with global technology and infrastructure. The company was founded by Frederick Marx in Atlanta, Georgia in 2004. Currently, Keylingo serves 12 markets in the United States and Canada with continued growth expected. For more information, go to keylingo.com or call 404-685-9111.