Jamba Juice Announces Appointment of Julie S. Washington to Chief Brand Officer and Susan Shields to Chief Innovation Officer

Alignment Facilitates Acceleration of Jamba’s Brand Marketing, Consumer Products Platform and Product Innovation

EMERYVILLE, Calif.--(BUSINESS WIRE)--Feb. 29, 2012-- Jamba, Inc., a leading healthy active lifestyle brand (NASDAQ:JMBA) today announced key personnel changes designed to accelerate the Company’s Brand Marketing, Global Consumer Products and Product Innovation growth platforms. The realignment of responsibilities will enable Jamba to leverage the strengths and synergies of a combined leadership across the organization.

With this new alignment, Julie S. Washington, formerly the Company’s Senior Vice President and General Manager of Consumer Products, will take on the new position of Senior Vice President and Chief Brand Officer. Ms. Washington has extensive experience in Brand Development and Strategy, Retail and Shopper Marketing, and Marketing Operations. She will continue to guide our Global Consumer Products Platform, including the recently acquired Talbott Teas.

The Company also announced that Susan Shields, formerly Senior Vice President and Chief Marketing Officer, will take on the new position of Senior Vice President and Chief Innovation Officer. Ms. Shields will be focused on the acceleration of the Company’s product innovation, including the emphasis on the Company’s long history and leadership in the fresh juice and juicing categories. She will also support our marketing efforts for our rapidly growing International portfolio.

“As we previously pointed out in our 2012 “BLEND” Plan 2.0, we are focused making Jamba top-of- mind with consumers, by sharpening and simplifying our marketing programs to better clarify value and relevancy of the Jamba brand,” stated James D. White, chairman, president and Chief Executive Officer, Jamba, Inc.. “We look to utilize Julie’s unique background in consumer products, brand building, field marketing and franchise partnerships to lead the Jamba team in those areas. We also look to leverage Susan’s wealth of knowledge and expertise in product management and innovation. We are very excited about this alignment which will allow us to optimize the performance across the entire team and accelerate growth for 2012 and beyond.”

About Jamba, Inc.

Jamba, Inc. is a holding company which owns and franchises, on a global basis, Jamba Juice stores through its wholly-owned subsidiary, Jamba Juice Company. Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you beverage and food offerings, which include great tasting fruit smoothies, fresh juices and teas, hot oatmeal made with organic steel cut oats, fruit and veggie smoothies, Whirl’ns™ Frozen Yogurt, breakfast wraps, sandwiches and wraps, California Flatbreads™, and a variety of baked goods and snacks. As of January 3, 2012, there were 750 locations in the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated stores. In addition, as of January 3, 2012 there were 19 international locations. For more information on Jamba Juice, please visit: www.jambajuice.com, become a fan on Facebook at www.facebook.com/jambajuice or follow us on Twitter @JambaJuice.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled “Risk Factors” in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

Source: Jamba, Inc.


Jamba, Inc.
Investor Relations:
Don Duffy, 203-682-8200



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